Ingredients & Products

Our Definitive Guide to No7 Mascaras

Finding the mascara that meets your lash requirements can sometimes feel like an impossible task. Whether it’s volume or length, definition or waterproof protection, there are so many options that it can hard to know which one is right for you.

This is why we have developed the ultimate guide to mascaras to help you choose the formula and wand that will give you the results you’re after. With detail on each type and the anticipated results, selecting your next cult mascara can be done with in the blink of an eye – an eye with utterly flawless lashes might we add.

The all-time all-rounders

If you’re looking for an all-in-one solution then look no further than The Full 360…

The Full 360

Enriched with volume giving spheres that layer on top of each other to create volume, the Full 360 creates dramatically thicker and more defined lashes. The curved brush grabs every lash, coating from root to tip for enviable length with a wide-awake curl. We recommend applying three coats for a finished look that lasts up to 12 hours.

Now available in a waterproof option, too.

The Full 360 Ultra

The Full 360 Ultra goes one step further to help nourish and condition lashes with a formula that’s enriched with shea butter and vitamin E. It’s hourglass shaped wand is great for maximum lash definition and volume like no other. It also comes in a tube that’s 40% larger than the original Full 360 Mascara.

Don’t just take our word for it – a total of 93.6% of women agreed their lashes were more voluminous after use*

* Consumer testing on 78 women

Age-defying Magic

Want a mascara that cares for your lashes and makes your eyes look instantly youthful? Then look no further.

Age Defying All-In-One Serum Mascara

This all-in-one serum mascara improves the appearance of lash quality overtime, helping lashes to feel strengthened from the root to tip, reducing breakages day by day. Eyes look instantly more youthful and wide awake, and lashes are visibly lifted all-day. Over time bare lashes look younger, healthier and thicker whilst also feeling stronger after 12 weeks continued use**.

Pump up the volume

If loud lashes are your thing, then we have four mascaras that will give you va-va-volume.

Stay Perfect Ultra

Stay Perfect Ultra is the ultimate mascara for 24 hours of intense, volumized lashes. Created with tubing technology, the formula will wrap around each individual lash using flexible polymers for buildable ‘tubes’ that are kind to lashes, for buildable volume with 24 hours of staying power. What’s more, all you need to do is rinse off with warm water – a truly innovative alternative to waterproof mascara.

Lash Impact Ultra

Go for the instant false lash flare with just one swoosh of a wand. Lash Impact Ultra will transform your lashes with a fast-drying formula to intensely amplify your lashes.

Available in multiple colours.

Intense Volume

Achieve stand-out but seperate lashes with our Intense Volume mascara. Ideal for building thicker looking lashes with no clumping.

Available in multiple colours. Waterproof formula also available.

Lengthening legends

If you love a skyscraper lashes without the hassle of applying false lashes, then try our lust-worthy lengthening mascaras…

Lash Extender

Lash Extender layers lashes from root to ends for an instant lash extension. Enriched with spheres designed to volumize beyond your lashes natural end, this mascara will take your lashes to new heights. What’s more, the fibre free formula means there won’t be a flake or a smudge in sight.

Available in multiple colours.

Extreme Length

Our Extreme Length mascara is beyond flutter worthy. The smoother than smooth recipe to this mascara is great for gradually building lashes to their desired length without the clumps. The brush has a unique shape to grasp and extend each lash individually to ensure maximised length with deadly definition.

Available in multiple colours. Available with a waterproof formula.

Dramatic Lift

A flare for the dramatic. This mascara is formulated with stretchy polymers and Keratin to help boost the entire length of your lash to give you that wide-awake look.

Available in multiple colours.

Waterproof wonders

Say goodbye to panda eyes unwanted smudgy lids, and hello to that just applied look.

Full 360 Waterproof

Our latest addition to the The Full 360 family, the Full 360 Waterproof Mascara gives you 12 hours of volume, length and curl, that’s water and life proof! And whilst it’s giving you the most enviable lashes, it’s nourishing them too with Pro Vitamin B5. Its unique blend of film formers, offers exceptional waterproof properties with no compromise on performance, and the formulation is enriched with volumising spheres which layer on top of each other to create the fullest, most beautiful lashes. 93% of women who tried The Full 360 Waterproof said they saw fuller looking lashes*.

Stay Perfect

Stay Perfect is our life proof mascara – be it smudges, flaking, sweat, humidity, rain or tears, it’ll have you covered.

It’s a mascara necessity designed to last no matter what your day might throw at you. The short, but flexible brush will evenly coat your lashes. Don’t worry though, it’s still easily removable – simply hold a cotton pad soaked in lukewarm water over each eye (we recommend pretending you’re in a spa at the same time).

Lash Impact Waterproof

Dramatic impact without any impact on your undereye. Last Impact Waterproof creates lashes that haven’t just come to play – with long-lasting coverage that’s smudge free, you’ll be covered no matter the condition.

Available in multiple colours.

Intense Volume Waterproof

Intense Volume Waterproof builds visible volume without clumping lashes together. Giving enviable separation, the bristle brush grabs each lash to create maximum length without that smudging onto your eyelid throughout the day.

Available in multiple colours.

Extreme Length Waterproof

Extreme Length Waterproof has a smooth formula for ensure clump-free lashes. With a unique brush, not even the smallest of lashes can escape the grasp of this powerhouse mascara, giving you the ultimate length from your inner to outer corner.

Available in multiple colours.

Not to prime, is a crime

Using a primer will ensure you’re left with that flawless finish, even on your lashes.

Lash Impact Lash Primer

For a smoother application, try our 4-in-1 primer to improve the final look of your favourite mascara. With a slight tint, it can be used alone to smooth and nourish. Alternatively, use as a top coat to make any mascara waterproof.

Indulge with a serum

Give a your lashes a little health lift with a nourishing serum.

Lash Impact Lash Serum

Our Lash Impact Lash Serum has been formulated with a unique mix of ingredients to provide you with visibly fuller, thicker and darker lashes in just 8 weeks. We recommend you apply every night before bed, after your favourite eye cream, to get the best results. Why stop at your lashes? This can also be applied to your eyebrows to nourish for that ultimate feathery look.