Ingredients & Products

How To Find The Right Serum For Your Skin Goals

A row of No7 serums

Want to know the easiest way to fast-track results and really amp up your skincare routine? Implement a serum to your daily skincare regime. Applied before your moisturiser, serums are fast-absorbing, power-packed formulas that penetrate deep into the skins surface layers to directly deliver age-defying benefits it needs most.

How to choose a serum

While most serums are formulated to benefit all skin types, it’s best to start by choosing one that’s focused on the skincare concern you’d most like to address. Whether you want to reduce the appearance of dark spots, boost radiance, firm skin or smooth the look of fine lines, there’s a serum that’s perfect for you.

We’ve carefully designed each of our clinically proven No7 serum formulas to address these and other specific skincare issues and deliver much-needed nutrients deep into your skin. All of our serums start with a healthy dose of our anti-ageing Double Defence technology that includes powerful antioxidants and rice protein, as well as Matrixyl 3000 Plus™ and Vitamin A to address the appearance of fine lines and wrinkles.

We have also developed Booster Serums that are designed to be used alongside our age-defying serums to intensively target a specific skin concern such as wrinkles or dark spots, whereas our age-defying serums tackle multiple signs of ageing.

Woman applying serum to cheekbone.

Free Radicals & Oxidation

Free radicals are a major source of damage within our skin and UV light is the origin of large numbers of free radicals, along with other daily environmental factors. Free radicals are oxygen-containing molecules with an uneven number of electrons. This uneven number allows them to easily react with other molecules and cause chain reactions in the skin. This process is called oxidation.

Oxidation is the process of molecules changing because of the introduction of oxygen. Examples of oxidation are metal rusting or a cut apple slowly turning brown when exposed to air. Powerful ingredients known as antioxidants help to mop up these free radicals and protect the skin from oxidative stress. Some examples of antioxidants include vitamins A, C, & E, as well as plant-derived ingredients like ginseng and mulberry extract. Here at No7 we use a combination of vitamin C, ginseng, and mulberry, which partly comprise No7’s Double Defence technology. Remember to combine with your favourite No7 sun protection.

When should I use my serum?

We recommend using your serum morning and night before moisturising. After cleansing, apply it while skin is still damp. Allow it to absorb completely and then follow with your normal daytime or evening moisturiser. And for daytime use, don’t forget to follow with SPF to keep skin protected.

Ready to give your skin the age-defying, skin-nourishing nutrients it needs most and see real results? Read on to find the serum formulation that’s best for you.

Finding the right one for you

  1. Derm Solutions™ Skin Balancing Serum
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    Derm Solutions™ Skin Balancing Serum

    No7 Derm Solutions™ Skin Balancing Serum is proven to reveal visibly healthy & balanced looking skin in just 4 weeks. Formulated with Anti-oxidant complex; a powerful blend of Green Tea, Vitamin C & Vitamin E, this serum improves the appearance of uneven skin tone, oiliness and uneven texture & pores.

    Expertly developed with leading dermatologists, it is suitable for all skin types, even sensitive and restores the skin’s natural balance.

    Buy now with free delivery
  2. Future Renew™ Damage Reversal Serum for Fine Lines and Wrinkles
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    Future Renew™ Damage Reversal Serum for Fine Lines and Wrinkles

    Over time, damage that has developed under the skin becomes increasingly visible – but with No7 Future Renew™ Damage Reversal Serum, you can give your skin a second chance.

    This lightweight, powerful serum has been developed by world-leading scientists to reverse the visible signs of skin damage, including fine lines and wrinkles, uneven tone and texture, dry skin and the feeling of lost elasticity.

    We’ve harnessed the power of Pepticology™, No7’s new and patent-pending peptide technology that’s exclusive to No7’s Future Renew™ range. This advanced peptide blend is clinically proven to support the skin’s natural self-repair process.

    Buy now with free delivery
  3. No7 Protect & Perfect Intense ADVANCED Serum
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    No7 Protect & Perfect Intense ADVANCED Serum

    Fine lines & wrinkles and protection

    Clinically proven to visibly reduce the appearance of fine lines and wrinkles, with results that get even better over time.

    With 3x the concentration of key No7 age-defying actives, this fast absorbing, non-greasy formula works to re-energise tired-looking skin and help protect your skin from future signs of skin ageing, keeping it looking younger for longer.  This supercharged formula contains Matrixyl 3000 Plus, our next generation anti-wrinkle peptide technology, Pro-Retinol to support the skin’s renewal process and Hyaluronic Acid to replenish skin with moisture.

    Buy now with free delivery
  4. No7 Lift & Luminate TRIPLE ACTION Serum
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    No7 Lift & Luminate TRIPLE ACTION Serum

    Wrinkles, firmness and evenness

    Delivers 3 age-defying results. Clinically proven to visibly reduce the appearance of wrinkles, leave skin feeling noticeably firmer and a more even looking skin tone.

    With 3x the concentration of key No7 age-defying actives, this fast absorbing, non-greasy formula works to leave skin feeling firmer, lifted and visibly brighter looking, for a luminous and healthy-looking glow.

    This supercharged formula contains Matrixyl 3000 Plus, our next generation anti-wrinkle peptide technology plus our Firming Complex to leave skin feeling firmer, lifted and visibly younger looking. It also has a Brightening Complex to target the appearance of pigmentation for even looking skin and a radiant glow. 

    Buy now with free delivery
  5. No7 Restore & Renew FACE & NECK MULTI ACTION Serum
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    No7 Restore & Renew FACE & NECK MULTI ACTION Serum

    5 age-defying results for FACE & NECK

    Clinically proven to deliver a noticeably firmer feeling, and visibly smoother looking face & neck, lines and wrinkles appear visibly reduced, and skin tone looks more even.

    With 3x the concentration of key No7 age defying actives, this fast absorbing, non-greasy formula works to deliver essential nutrition for skin that feels instantly nourished and noticeably firmer on both FACE & NECK. This supercharged formula contains our Firming & Brightening Complexes, Matrixyl 3000 Plus and a Fortifying Complex of Calcium, Amino Acids and Ceramides to instantly nourish skin and support the skins natural barrier, reducing the appearance of crepiness.

    Buy now with free delivery
  6. No7 LABORATORIES LINE CORRECTING Booster Serum
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    No7 LABORATORIES LINE CORRECTING Booster Serum

    Deep stubborn lines and wrinkles

    Clinically proven to reduce the appearance of stubborn lines and wrinkles by up to 5 years in just 12 weeks. Formulated with 7x the Matrixyl 3000 Plus than our other clinically proven serums, it’s designed to be applied directly to lines and wrinkles for fast, visible results where you want them most. It is powered to intensively target 6 key wrinkle zones*, forehead, crows feet, lip, between brows, under eyes and lines between your nose and your mouth.

    Buy now with free delivery
  7. No7 LABORATORIES FIRMING Booster Serum
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    No7 LABORATORIES FIRMING Booster Serum

    Lift, tone, and tighten

    Clinically proven to lift, tone and tighten skin, this is our most concentrated firming serum to date. Formulated with 4x more Firming Complex than our other clinically proven serums, it’s designed to intensively target those areas that are prone to sagging to deliver fast, visible results.

    Buy now with free delivery
  8. No7 Laboratories DARK SPOT CORRECTING Booster Serum
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    No7 Laboratories DARK SPOT CORRECTING Booster Serum

    Dark spots and uneven pigmentation 

    Clinically proven to reduce the appearance of dark spots. Formulated with 6x more Brightening Complex than our other clinically proven serums, it’s designed to be applied directly to dark spots and areas of uneven pigmentation for fast, visible results where you want them most.

     

    *Consumer testing

    Buy now with free delivery
  9. No7 Early Defence GLOW ACTIVATING Serum
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    No7 Early Defence GLOW ACTIVATING Serum

    Fine lines and radiance

    Clinically proven to reduce the appearance of those first fine lines, this serum works to refine pores, support skin’s natural defences and boost young skin’s natural renewal process for smoother-feeling skin. This formula also includes salicylic acid for a skin-renewing boost.

    Buy now with free delivery


No7 Beauty

No7 Beauty

Writer and expert