Anti-Aging

The No7 Ultimate Anti-Ageing Skincare Routine For Men

Mens Protect & Perfect Intense Advanced Product Range

As men age, their skin begins to show the signs of the rich and varied life experiences they’ve each had; deeper laughter lines from all those memories with loved ones, an age spot or two after years of chasing that elusive British sun. This entirely natural process isn’t something to be ashamed of, or to be feared in your youth – it’s simply another life stage that every single one of us will inevitably go through. And, as with every stage in your skin’s life cycle, it’s always useful to have a little bit of specialised support playing backup to ensure that your complexion is feeling at its strongest and looking its very best.

That’s where we come in! A sturdy skincare routine is second-to-none when it comes to taking care of mature skin, and it’s never too early in life to integrate it into your day-to-day – the younger you are when you start, the more you can bolster your skin’s strength preventatively. With a wide array of men’s skincare supported by years of scientific expertise, we’ve got just the products you need to make tackling TLC feel like a breeze.

But before you build your pro routine, let’s take a look at what signs of ageing it’s helping to counteract…

What are the signs of ageing skin for men?

There are common signs of noticeable skin difference that occur as skin matures which should let you know it’s time to step up your skincare.

As collagen (a naturally occurring protein which provides structural support to tissue) decreases with age, you’ll begin to notice fine lines and wrinkles appearing more often, as well as visibly thinner skin. Around the eyes, this may show itself as an increase in puffiness or exaggeration of dark circles. Loss of elasticity also leads to loose, saggy areas of skin – particularly around the neck – which causes pores to appear larger.

Cell turnover begins to slow down with age, so it takes longer for fresh skin to be generated – and this can cause skin to appear dull and congested. With fewer moisture-boosting natural oils being produced as we age, you may also start to notice patches of dryness becoming more frequent.

Luckily, you can easily help control the appearance of all these symptoms with our classic six-step routine designed to deliver targeted care for men’s skin.

Step 1 – cleanse every day, morning and night

Cleansing helps ensure you’ve fully washed away the build-up of the day before bed and sets your skin up for success in the morning by leaving it a fresh, blank canvas. That doesn’t mean simply reaching for a bar of soap or a quick dash of shower gel, but guess what? It’s basically just as easy!

Our No7 Men Energising Face Wash is formulated to remove dirt and pollution from the skin’s surface without stripping it of its naturally protective oils. Leaving skin feeling fresh and revitalised, all that’s required is a simple lather and rinse. As quick as brewing a fresh pot of coffee in the morning!

TOP TIP: As you’re constantly moving your neck, its skin is put through its paces over the years with a lot of stretching. This often causes it to become one of the areas of your body which most visibly sags as you age – so for your cleanser, and every other step in your routine except eye cream, don’t just focus on your face! Make sure that you’re showing your neck the attention it deserves.

Step 2 – treat your skin to a scrub twice a week

Exfoliation is key when it comes to steering skin in the bright direction and avoiding that dull look. By buffing away old, dead skin cells, you’ll encourage fresh ones to come to the surface for a complexion that feels smoother and looks healthier.

To exfoliate, help clear pores and fight dullness, add No7 Men Energising Face Scrub to your bathroom collection. Cleaning on a deeper level like this is a more intense process, so to really feel its benefits and give your skin a break in between uses to allow natural turnover, work it into your routine a couple of times a week.

Step 3 – incorporate a serum into your AM or PM routine

Serums target particular skin concerns by delivering highly concentrated ingredients deeper into the skin than a regular moisturiser or night cream, with powerful results – so they’re a perfect fit for the specific skin symptoms that come with ageing skin!

Renowned for its energising, firming abilities, No7 Men Protect & Perfect Intense Advanced Serum is easily absorbed to help reduce the appearance of fine lines and wrinkles, visibly improve skin texture and the appearance of pores, and leave skin feeling lifted and smoother.

Step 4 – lock in hydration with a daily moisturiser

To plump skin, visibly improve your fine lines and quench areas of dryness, reach for a moisturiser every single morning. Helping to maintain your skin’s essential protective moisture barrier, it keeps your complexion hydrated and refreshed.

You can also use this step of your morning routine to work sun protection into your daily skincare, as many moisturisers are formulated with SPF benefits. UV rays are a primary cause of skin ageing, leading to wrinkles, hyperpigmentation and sunspots, so making sure your moisturiser works double duty to protect against them is a huge bonus for mature skin.

Case in point? Our No7 Men Protect & Perfect Intense Advanced Day Moisturiser. With a lightweight formula to suit even the most sensitive skin, wrinkle-reducing Matrixyl 3000 Plus and Double Defence technology combined with SPF15 to guard against sun damage, it delivers younger-looking skin in just two weeks.

Step 5 – take your hydration to the next level overnight

Using an alternative moisturiser uniquely formulated for night-time hydration can be extremely effective. Your skin’s natural repair processes take place as you sleep, so turning to a cream that’s going to work in tandem with those helps you wake up at your most refreshed. And ultimately, who doesn’t want to sleep their way to better skin?

No7 Men Protect & Perfect Intense Advanced Night Moisturiser uses the same powerful Matrixyl 3000 Plus and Double Defence technologies to improve the appearance of wrinkles and provide SPF protection, all while delivering advanced nightly protection and working alongside your body’s overnight rejuvenation to deliver skin that feels moisturised for up to 24 hours.

Step 6 – protect the delicate eye area

With puffiness, bags, dark circles and crow’s feet all making their presence known around this area of exceptionally thin skin, this can be one of the first areas to show more advanced signs of ageing. Eye creams are generally formulated to be thicker than a regular moisturiser, allowing you to deeply hydrate the skin around your eyes and plump up the appearance of any fine lines for cushiony-soft skin.

Our No7 Men Protect & Perfect Intense Advanced Eye Cream smooths out wrinkles and provides all-day moisturisation to reveal a younger and brighter-looking eye area. Reducing puffiness and the appearance of dark circles in just 2 weeks, it also uses our antioxidant Double Defence technology to keep up the SPF protection your Day & Night Moisturisers have already delivered. The key to application here? Lightly tapping to ensure you’re not pulling and tugging on this very sensitive skin.

You’re on your way to younger-looking skin!

Ultimately, the key is consistency. To really see a tangible difference in mature skin and keep it in tip-top condition, stick with your new, improved routine for a couple of months, and over time you’ll begin to notice visible changes. Once you’ve got into the habit of going that extra mile to take care of your skin, it’ll feel like nothing at all – another part of daily life just as essential as cleaning your teeth or getting dressed. And with results as transformative, powerfully protective and rejuvenating as ours, you can’t go wrong.



No7 Beauty

No7 Beauty

Writer and expert