Makeup

BB Cream vs Foundation: What’s the difference?

Women applying makeup product

Ask any makeup maven if you can take a dive into their beauty bag of tricks, and chances are you’ll discover a BB cream. But what exactly is this multi-tasking wonder? Sure, you’ve heard it’s all about complexion perfection – but is it a foundation or a moisturiser? What does BB actually stand for? And should you be adding it into your skincare routine?

Let’s start with some definitions. What is a foundation?

If you’re reading this, we’re guessing you already know exactly what a foundation is, but here’s a quick reminder just in case! Foundation is…well, the foundation upon which an entire makeup routine rests, creating an even base to match your skin tone across your face & neck and leave your complexion a blank canvas for the rest of your cosmetic products. Although over the years many foundation formulas have been enhanced with additional skincare benefits, their primary purpose remains allowing you to build the colour and coverage that you desire.

We offer a wide range of foundations to suit your makeup needs – from our natural-finish, 24 hour Stay Perfect™ with 40 seamlessly blending, medium-coverage shades to Hydraluminous with a skin-loving blend of antioxidants, vitamins and grapeseed oil to hydrate and brighten skin.

What is a BB cream?

BB cream (short for beauty or blemish balm) was originally developed in Germany in the 1960s, as an alternative to heavier, potentially irritating foundations for patients who had just experienced intensive beauty procedures such as peels or laser treatments. It then rose to the height of its popularity in South Korea throughout the 1980s, before eventually becoming a permanent fixture in Western beauty practices.

BB cream is much lighter than foundation, formulated specifically to provide skincare while also delivering sheer coverage. Different BB creams will offer different benefits, but in general, you’ll find they’re packed with ingredients that help with everything from moisturising and protecting against sun damage to reducing the visible signs of ageing and calming inflammation. For many beauty lovers, it’s an indispensable does-everything step that helps to streamline their daily routines by bringing together the best of makeup and skincare.

Our very own No7 Beautiful Skin BB Cream is a nutrient-rich, 3-in-1 formula that helps to banish blemishes, enhance skin tone and disguise imperfections, with SPF15 and 5* UVA technology for added protective power.

Which skin types are BB creams best for?

Those with dry skin may find a BB cream to be perfectly suited for them, particularly one that’s high in hydrating ingredients to replenish their complexion with moisture.

Because it’s so much lighter in consistency than foundation, BB cream may also be the coverage of choice for those with sensitive skin, helping to alleviate irritation and areas of redness.

It’s also a great all-rounder makeup option for mature skin, treating it to an extra boost of nourishing care.

Can I use BB cream instead of foundation?

Everyone has their preferences, and if you find that BB cream suits what you want from your makeup, then you can definitely use it as a substitute. It all depends on your particular needs and the level of coverage you’re after.

If you usually stick with lighter coverage and a more naturally radiant look – or are simply in the mood for a quick, fuss-free makeup option – then a BB cream should fit the bill perfectly.

If you prefer a glossier, more high-glam sheen to your makeup or really want to smooth out the appearance of uneven skin tone, then we’d recommend opting for a conventional foundation so you can layer up to deeper coverage.

Is there any difference in how to apply BB cream and foundation?

This is one area where these two products are exactly the same. Simply choose whichever application method you find most effective – whether that’s massaging into your face and neck with your fingers or dotting on with a sponge – and make sure to fully blend for even-toned, comprehensive coverage. You may find BB cream a little easier to blend, due to its lighter consistency.

How often should I be using BB cream or foundation?

It’s all a matter of choice! Some people prefer to always have a full face of flawless foundation , whereas others love to save it for a special occasion. The same goes for BB cream, although many may find that with its added skincare benefits, it’s more likely to become a trusted part of their daily beauty ritual than a foundation. After all, on a quiet Sunday spent relaxing at home, quick coverage with added skin-loving nourishment might feel a little simpler than crafting an entire makeup look…

But ultimately, the most important thing? It’s all down to you. BB cream or no BB cream, foundation or no foundation – you can rotate them in and out of your routine as often or as little as you see fit. Have both of them in your beauty collection and you’re free to choose whichever the occasion (and your skin) calls for.



No7 Beauty

No7 Beauty

Writer and expert