Expert Advice

Importance of Skin Expertise For Your Foundation

Why Skin Expertise Is Important for Your Foundation

Finding the best foundation for your skin type can be daunting, even more so with an often-overwhelming array to choose from, all offering the ‘holy grail’ of foundation finish – effortlessly flawless. It’s becoming increasingly important that, as we move towards a world of beauty that is more than skin deep, we’ve got to think not only about colour, coverage and texture, but also the skincare benefits of your everyday make-up.

Ever since we started making cosmetics, No7 formulas have all been researched, backed and powered by over 85 years of ground-breaking skin expertise, so that we can create products that work for everyone. Whether you are battling with oily skin and breakthrough shine, your thirsty skin is crying out for some help with hydration, or you are struggling to find something suitable for more mature skin – we are here to help you find the best foundation to target your specific skin concern.

All Day Wear

Get non-stop complexion perfection for 24 hours with our unstoppable, transfer-proof Stay Perfect Foundation which will stay put through activity, humidity and rain. Our hero, lightweight formula gives a medium, buildable coverage that blends easily over the skin – giving a natural, flawless finish.

Fine Lines & Wrinkles

If it’s younger and healthier looking skin you want, it’s time to discover our Protect & Perfect ADVANCED All in One Foundation. Powered by our age-defying anti-wrinkle peptide technology, Matrixyl 3000 Plus™ and enriched with multiple skin loving ingredients, plus SPF 50 – this multi-tasking, buildable coverage foundation blurs the appearance of fine lines and pores for an instantly flawless finish. Over time this revolutionary formula visibly reduces the appearance of fine lines, wrinkles and pores.

Oilier Skin

The best choice for oily skin, our Beautifully Matte Foundation contains fine oil-absorbing powders and glides effortlessly onto skin, controlling shine all day long for a velvety soft finish with no powdery flatness.  Not only do blemishes, flaws and pores appear minimised, but the full coverage formula has SPF 15 to help protect against the effects of the sun.

Drier Skin

Containing an active blend of antioxidants such as vitamins A, C and E and grapeseed oil, our HydraLuminous Moisturising Foundation is perfect for that thirsty skin in need of an instant hit of hydration. Not only does it give a flawless, natural finish and a healthy all-day radiant glow, but if you wear it every day, over time skin looks fresher, healthier and more luminous, too.

Mature Skin

It’s time to brighten up lacklustre skin with our Lift & Luminate TRIPLE ACTION Serum Foundation. Enriched with age-defying skincare ingredients from our No7 Lift & Luminate TRIPLE ACTION Serum, plus SPF 15 – this foundation instantly improves the appearance of lines and wrinkles, firmness and uneven skin tone, whilst the flexible formula will not migrate into fine lines and wrinkles – to keep your complexion looking healthy, radiant and flawless all day long

Colour Correction

Enhance your natural beauty with our Intelligent Colour Foundation. Featuring our colour SmartShade™ Technology, this lightweight buildable coverage, colour changing foundation magically adapts to perfectly match your skin tone and blurs imperfections – for a streak-free, velvety soft and more even looking complexion

Environmental Protection

With our patented antioxidant complex plus 5* UVA + SPF 15, our City Light Tinted Moisturiser helps to strengthen your skin’s natural self-defence and protect against the premature signs of ageing by shielding skin from the harmful effects of the sun and pollution alike. Humidity and weather-proof – the lightweight coverage formula melts into the skin without blocking pores, combatting the drying effects of environmental stressors such a pollution – for a comfortably moisturised and effortlessly radiant complexion.



To help find the perfect foundation for you, why not try our No7 Foundation Quiz. After all, we believe it’s best to cover all bases.

No7 Beauty

No7 Beauty

Writer and expert