It is a brilliant foundation but can get cakey around my nose due to oils. You can get a flawless completion in conjunction with a sponge and a good, light concealer. The match system saves a lot of time and stress.

This is a foundation which has medium coverage. It covers blemishes and marks well and gives you a flawless finish. However, as someone with slightly oily skin, sometimes if I put it on spots it stands out a little more because of the thicker consistency. It blends in well, has no scent and does not go patchy during the day. Make sure you choose the right colour as if you choose the wrong one, because it has a medium coverage, it would look off. To get the maximum wear I recommend wearing a primer as these really do work and show the foundations maximum potential.

I bought this product as I was looking for a long-lasting foundation, however, it needed re-touching within a few hours. Also, the foundation was extremely shiny/oily and did not cover imperfections and the colour had a grey-ish tinge. Not what I was expecting.

I bought this foundation because I normally get mine from abroad, which can take a lot of time and I have to wait. I thought it would be a good replacement. This foundation is good and matches the skin perfectly. The only problem I have with this foundation, is that it goes darker throughout the day. This means I look darker than I am. I use two layers to cover the imperfections on my face, but people have commented telling me I look darker and I should stop using it. The plus side is that I have also had comments that my skin looks flawless.

I decided to give the foundation a try on hearing other reviews and I wasn't disappointed. The foundation glides on easily and it really does stay on all day. After being matched up by an advisor in my local Boots store the colour match is perfect. It leaves a nice glow and feels really light on my skin. Could not rate this product highly enough and such a reasonable price too.

I only bought this foundation recently and from the first time I used it I loved it. It goes on very nicely ,gives excellent coverage and stays on well.. I have recently used a foundation from another company that cost me £11.50 more and the No7 is 100% better

Love the colour blends fantastically with my skin tone thanks to No7 matching it perfectly for me. I am quite pale and warm ivory is great. I put it on using a No7 foundation brush and the coverage is really good & looks light and fresh not heavy.

I've had this foundation for 6 months and have only just run out, I normally use the dream matte foundation in porcelain, but after matching my skin colour to N07 foundation I use the cool ivory, its lovely to wear not heavy, great coverage and lasts all day!, It also smells lovely which is a bonus considering your using it on your face, It makes my skin look flawless and covers wonderfully, I like it so much i have bought 2 more bottles to stock up on :), Cheers N07 one happy customer :)

Was out with a friend a few weeks ago because she struggled to find the right shade foundation, and after hours of searching, we went to the No 7 counter on a whim. I'm really pleased we did though- not only did she find a match, but I did too. Being very pale, I was sceptical as to whether or not the lightest shade, calico was going to match or not, and telling the lady this, she very helpfully gave me a mirror to go and check outside in natural light. Was very pleased with the service I got from the no 7 counter, was very friendly and helpful- and asked questions so I was confident I had the right foundation for me As far as the foundation goes, it's brilliant. I would dispute the 24 hour claim however, because having worn this without a primer, it doesn't last six hours let alone 24 (it does say somewhere on the box about a 16 hours touch up or something) but with a primer, I have no complaints. The colour is perfect for me, and I know this will be the brand I return to throughout my life, this is one of the best matches I have found so far. I would also really recommend the match made service because it's really cool!

Firstly im the type of girl who tries every new foundation that comes ouy and get bored with it within two weeks, however with this foundation ive stuck to it for the last 4 months! The price may seem abit much but it lasted me a good 12/13 weeks thats with using every day. Colour match is great and am matched to cool vanilla. Lasts about 6 hours then needs abit of powder re applying to stop shine. But overall a great foundation!