I love this foundation but have discovered that it badly stains coat collars and doesn't simply wipe off with damp cloth. It's ruined 2 coats and makes me look like I don't wash my clothes. Not impressed by this the old formula did not do this.

I've used No7 warm ivory for years and bought a new bottle recently. Unfortunately not only the packaging has changed but the actual foundation as well. It's colour is completely different now, it's now very orange and the consistency is runny, not as thick as it used to be. Also don't like the new spatula. Please bring back the original formula and colour!

Only foundation I've ever had that truly and effortlessly reduces the appearance of pores, especially with a touch of translucent powder on top. Has buildable coverage which I love. Evens out my skin tone beautifully. I never leave reviews on anything, but this was worth letting people know about. I use colour Calico usually, and mix in a touch of Deeply Ivory when I've had a spray tan.

It is a brilliant foundation but can get cakey around my nose due to oils. You can get a flawless completion in conjunction with a sponge and a good, light concealer. The match system saves a lot of time and stress.

This is a foundation which has medium coverage. It covers blemishes and marks well and gives you a flawless finish. However, as someone with slightly oily skin, sometimes if I put it on spots it stands out a little more because of the thicker consistency. It blends in well, has no scent and does not go patchy during the day. Make sure you choose the right colour as if you choose the wrong one, because it has a medium coverage, it would look off. To get the maximum wear I recommend wearing a primer as these really do work and show the foundations maximum potential.

I bought this product as I was looking for a long-lasting foundation, however, it needed re-touching within a few hours. Also, the foundation was extremely shiny/oily and did not cover imperfections and the colour had a grey-ish tinge. Not what I was expecting.

I bought this foundation because I normally get mine from abroad, which can take a lot of time and I have to wait. I thought it would be a good replacement. This foundation is good and matches the skin perfectly. The only problem I have with this foundation, is that it goes darker throughout the day. This means I look darker than I am. I use two layers to cover the imperfections on my face, but people have commented telling me I look darker and I should stop using it. The plus side is that I have also had comments that my skin looks flawless.

I decided to give the foundation a try on hearing other reviews and I wasn't disappointed. The foundation glides on easily and it really does stay on all day. After being matched up by an advisor in my local Boots store the colour match is perfect. It leaves a nice glow and feels really light on my skin. Could not rate this product highly enough and such a reasonable price too.

I only bought this foundation recently and from the first time I used it I loved it. It goes on very nicely ,gives excellent coverage and stays on well.. I have recently used a foundation from another company that cost me £11.50 more and the No7 is 100% better

Love the colour blends fantastically with my skin tone thanks to No7 matching it perfectly for me. I am quite pale and warm ivory is great. I put it on using a No7 foundation brush and the coverage is really good & looks light and fresh not heavy.