Concealer or Foundation First: The ultimate guide for a pro look

In the world of professional make-up, a flawless base is essential for achieving that fresh-from-the-chair finish. However, when it comes to concealer and foundation, knowing which to apply first is less clear-cut.

Whether you are looking to brighten features or create an airbrushed effect, the order in which you apply concealer and foundation can influence your overall look.  In this guide, we’re diving into the details from the No7 Pro Artist range, to help you find an approach that works for – and with – your skin.

So, whether you’re refining your everyday look or preparing for a special occasion, knowing the best order to apply your concealer and foundation will give you the tools to help build a perfect canvas every time.

What does a concealer do?

A must-have in every make-up kit, concealer offers targeted coverage to minimise the appearance of imperfections, including dark circles, blemishes and discolouration.

Beyond this basic coverage, concealer also makes for a useful precision tool. Targeted application allows for colour correction, helping to sculpt, highlight, and balance any areas needing extra attention.

• Brightening & highlighting – concealer is highly effective for lightening the under-eye area, diminishing dark circles for a fresh-faced finish
• Balancing discolouration – colour-correcting concealers address uneven tones: for example, peach tones to counteract dark spots, or green tones to help reduce redness

Curious about colour? For tips on how to choose a shade that complements your skin – as well to how to determine your complexion’s undertones – take a look at our detailed guide to finding the right concealer.

No7 pro pick: Formulated with a creamy texture, the Pro Artist Touch Up Concealer instantly, brightens and blurs in just one click.

Foundation vs. concealer: which should you apply first?

The question of whether to apply foundation or concealer first is an oft-debated technique among MUAs and professionals, as both methods offer specific benefits. Typically, applying foundation first creates a more even canvas, making it easier to identify areas needing extra coverage. However, starting with concealer can be effective for skin requiring colour correction or coverage on specific blemishes.

Expert tip: Foundation and concealer aside, taking the time to prepare skin properly before applying cosmetics is essential. Our step-by-step advice on how best to prep your skin can help achieve a smooth, glowing base before you pick up the make-up brush.

Benefits of applying foundation first

Applying foundation first offers several advantages to help streamline your routine and achieve a flawless finish.  For example:

• Creating an even base – in addition to providing all-over coverage, foundation can also highlight areas where targeted concealer application can be beneficial (e.g. to lighten dark circles)
• Minimising product use – applying foundation first can reduce the amount of concealer needed, helping to avoid a heavy, layered appearance
• Gives Buildable Coverage – similarly, foundation-first application creates a balanced canvas, allowing concealer to blend softly and smoothly

No7 pro pick: To help perfect your base, reach for Protect & Perfect Advanced All-in-One Foundation: a skincare-infused formula with SPF 50+, designed for a luminous finish and long-lasting coverage.

Benefits of applying concealer first

While applying foundation first comes with a range of benefits, a concealer-first approach can be useful for those with specific skin concerns or goals. This technique is especially effective for colour correction or precise coverage (e.g. to conceal blemishes or pigmentation).

• Targeted coverage – for distinct blemishes or dark spots, applying concealer first supports more comprehensive coverage, in turn reducing the need for multiple foundation layers

Expert tip: For a professional blend, apply your concealer directly with your ring finger – using a light tapping motion – before your foundation.

No7 pro pick: Looking for a concealer that makes skin look brighter?  Use Instant Radiance Under Eye Concealer for an easy to apply concealer with a smooth, creamy texture that sits well beneath foundation.

Where to apply concealer? Key areas for targeted coverage

Helps to reduce the appearance of dark circles.

Adding concealer to these areas can help reduce the appearance of uneven skin tone.

Provides extra coverage for an even-looking base.

Brightens and highlights for a sculpted, glowing complexion.

No7 pro pick: Our HydraLuminous Dark Circle Concealer is designed to cover dark circles and revitalise the appearance of tired-looking skin,  complete with a  blend of antioxidant mulberry extract and caffeine.

How to layer foundation & concealer for a flawless finish

1. Start with skincare

Ensure your skin is cleansed and moisturised before applying make-up. Our Pro Artist Base Perfecting Primer cushions the skin with its silky gel formulation, helping to hydrate and create a smooth base for makeup application.

1. Foundation first (if preferred)

Apply your foundation of choice with the Pro Artist Foundation Brush using small circular motions, working downwards and outwards from the centre of your face.

1. Conceal & target

Dot concealer over key areas, such as under the eyes, around the nose or on blemishes, then gently work into your skin using the Pro Artist Concealer Brush.

1. Blend, blend, blend

Use the Flawless Finish Sponge to lightly press any remaining product into your skin, helping blur and refine for a naturally airbrushed effect.

Expert tip: Learn how to ace your base with our expert how-to videos.

Enhancing your routine with the No7 Pro Artist Range

Add a touch of glamour to your make-up kit with our new Pro Artist collection. From rich, velvety cream bronzers to radiance boosting fixing sprays, discover the gorgeous collection designed to bring out the artist in you.

Tips for lasting make-up looks

• Set your make-up – to help lock in your look, use a setting powder or spray. Translucent, weightless and finely milled, our Pro Artist Set the Scene Loose Setting Powder blurs imperfections with ease, instantly mattifying to create a lasting finish
• Less is more – it can be tempting to layer on foundation and concealer, especially under the eyes. Starting with minimal product and building as you go allows you to top up your coverage throughout the day without it appearing heavy
• Focus your blending – pay extra attention to high-movement areas like the skin around your eyes and mouth, blending well to avoid creasing

Expert tip: As we move towards a world of beauty that is more than skin deep, considering the skincare benefits of your foundation and concealers allows you to get the most out of your make-up, and, in turn, create high-impact looks that last – wherever the day takes you.

Conclusion: Perfect your routine with No7

Whether you choose to apply concealer or foundation first depends on your individual needs and preferences. Testing both techniques will help you discover what works best for your skin and desired look.

Ready to revolutionise your routine?  Let the make-up be the pro with the No7 Pro Artist collection and release your inner artist.