Expert Advice

How To Pick The Right Mascara For Your Lash Type

Close up of eye

Have you ever tried a mascara on a recommendation from a friend, only to find it doesn’t work as well for you as it does for them? If so, it might not be formulated for your specific lash type.

In this article, we’ll go through the different types of eyelashes and the best mascara to choose for each one.

How do you know your eyelash type?

Everyone’s unique – and our eyelashes are no different. Just like the hair on our heads, our lashes can be categorised into different types, depending on the shape, size, length and texture.

Straight Lashes

Are your lashes stubbornly straight, sticking straight out and forward without the hint of a curl? You’ll want to choose a mascara that is formulated to lift and curl, without adding any extra weight.

No7 Dramatic Lift Mascara is a great option for straight lashes. The formula is enriched with flexible polymers and keratin to give lashes an all-over boost. The curved styling brush ensures that no lash is left behind, gliding easily from root-to-tip to add weightless volume and hold. Lashes are lifted by an incredible 70% for a dramatic, wide-awake look.

Another top tip for straight lashes? Use No7 Lift & Curve Eyelash Curler on clean, dry eyelashes before applying your mascara to add an extra lift to your lashes.

Mature Lashes

As we age, our eyelashes naturally become thinner, but luckily, there are mascaras specifically designed to thicken and strengthen them.

No7 Age Defying All-In-One Serum Mascara has been expertly formulated with mature lashes in mind. The serum-infused formula is designed to help reduce breakages over time, strengthen lashes from root to tip, and improve the appearance of lashes over time. The result? After just 12 weeks, lashes look younger, healthier and thicker while feeling stronger even when they are bare.

Thin Lashes

Do you struggle with thin, fine lashes? Try a multi-benefit mascara that delivers length, volume, curl and definition to amplify lashes all over.

The Full 360 Ultra Mascara is ideal for giving fine lashes a boost. The caring formula is enriched with Shea Butter and Vitamin E to condition and nourish lashes, while the hourglass-shaped fibre brush captures each and every lash, adding volume, definition and curl for a gorgeous false lash effect.

If you’re specifically after volume, try No7 Intense Volume Mascara, expertly designed to add weightless volume and separation to your lashes.

Short Lashes

Luckily for lashes that are on the shorter side, help is at hand in the form of lengthening, volumizing formulas.

The formula of No7 Lash Extender Fiber Mascara is enriched with Bamboo Fibre, allowing you to build lashes up and out. Lashes look instantly volumized and stretched, without a flake or a clump in sight.

For eye-opening definition and length, reach for No7 Extreme Length Mascara. The flexible, slim wand reaches even the tiniest lashes in the corners of your eyes, so you can add intensity all over.



No7 Beauty

No7 Beauty

Writer and expert