Expert Advice

How To Minimise The Appearance Of Under-Eye Wrinkles

Person applying eye cream to under eyes area

Finding the right anti-ageing eye cream can mean the difference between pronounced crow’s feet and subtle laughter lines. We explain how to help minimise the appearance of lines under the eyes and introduce you to our best eye cream for wrinkles.

What causes wrinkles under the eyes?


The skin grows thinner and loses elasticity with age (as collagen and fat levels naturally deplete), causing wrinkles to appear. As the skin around the eyes is thinner than the rest of the face, fine lines often appear around the eyes first.

Sun damage and environmental stressors

UV rays can break down the collagen in the skin, causing fine lines. Environmental stressors can also damage the skin barrier, resulting in premature wrinkles.

Dehydrated skin

Dehydrated skin is a skin condition triggered by a lack of water. Skin often feels tight and flaky, while fine lines look more pronounced, particularly around the eyes.

Facial movements

Repetitive facial movements (frowning, smiling and squinting) can cause lines to appear prematurely under the eyes.

How to help reduce the appearance of lines under the eyes

Apply Hyaluronic Acid daily

The key to plump, hydrated and youthful-looking skin, hyaluronic acid is a powerful humectant that helps replenish moisture levels and improve the appearance of fine lines and wrinkles.

No7 Hydraluminous Eye Hydrator visibly awakens tired looking eyes, Skin around the eyes feels instantly moisturised. Powered by 1% Hyaluronic Acid, No7 Hydraluminous Eye gel hydrates to visibly awaken tired looking eyes and leave under eye skin feeling refreshed and moisturised.

Formulated to bind water to the skin, this eye gel restores moisture for instant and all day hydration.

The water-gel formula absorbs quickly into the skin, with a weightless feel, to soothe and smooth fine lines around eyes caused by skin dryness.

Discover the benefits to Hyaluronic Acid here. 

No7 Hydraluminous Eye Hydrator

Don’t forget the serum

The best eye serum for wrinkles should quickly absorb into the skin and deliver a powerful dose of potent ingredients that help to reduce the appearance of fine lines.

No7 Youthful Eye Serum blends anti-ageing peptides and Vitamin A with hydrating Hyaluronic Acid and brightening Vitamin C to help make skin feel firmer and look smoother. Dot onto the eye area after cleansing, toning and applying facial serum. Then, dab and tap into the skin to help revitalise and brighten for a boost of youthful radiance.

No7 Youthful Eye Serum

Moisturise under the eyes

Used after an eye serum, an eye cream works to smooth the surface of the skin around the eye. The best eye creams for wrinkles are formulated with plumping and firming ingredients like Hyaluronic Acid, Peptides and Vitamin A.

No7 Restore & Renew Multi Action Eye Cream

Created specifically for the delicate skin around the eyes, No7 Restore & Renew Multi Action Eye Cream makes the eye area look brighter, lifted and more even in just 4 weeks. It’s formulated with No7’s unique anti-wrinkle, firming and brightening complexes (with Peptides, Hyaluronic Acid and Vitamin A) to visibly reduce the appearance of puffiness, dark circles, fine lines and wrinkles.

No7 Lift & Luminate Triple Action Eye Cream

Lift & Luminate TRIPLE ACTION eye cream is especially designed for the delicate skin around your eyes and helps refresh tired looking eyes and visibly reduce the appearance of dark circles and wrinkles. Instantly skin around the eyes looks brighter and feels firmer, dark circles and puffiness appear visibly reduced. After 2 weeks skin looks younger, wrinkles appear visibly reduced, and skin tone looks more even. *Consumer testing.

No7 Protect & Perfect Advanced Eye Cream

Revive tired looking eyes. Gentle yet powerful; Protect & Perfect Intense ADVANCED Eye Cream is especially designed for the delicate skin around your eyes. Instantly hydrating lines and wrinkles appear visibly reduced, whilst improving the appearance of dark circles and puffiness, for a wide-awake look. Instantly, eye area looks more awake. After 2 weeks skin looks younger, and fine lines and wrinkles around the eye area appear visibly reduced. *Consumer testing

Start using eye cream early

Delaying the appearance of fine lines is always easier than trying to get rid of them, so start using an eye cream sooner rather than later.

Designed for young skin, No7 Early Defence Eye Cream is formulated with our unique Double Defence technology to help protect skin’s natural defences and keep the eye area looking younger for longer. It’s also infused with Lipopeptides and Vitamin A to help reduce the appearance of those first fine lines.

Always wear SPF

Sun damage can cause the collagen in skin to break down, resulting in a loss of firmness and elasticity. To prevent sun damage, use an SPF-infused face cream every day to help shield skin from both UVA and UVB rays.

Formulated with SPF15 & 5* UVA protection and our Double Defence technology, No7 Protect & Perfect, Lift & Luminate and Restore & Renew Day Creams help to protect the skin from harmful UV rays and environmental stressors. Apply every morning as the last step of your skincare routine.

Shop the best eye creams for wrinkles.

No7 Beauty

No7 Beauty

Writer and expert