How To Minimise The Appearance Of Crow’s Feet

Close up of a woman applying No7 Laboratories Line Correcting Booster Serum to cheekbone

Almost everyone will develop crow’s feet at some point, especially if you laugh a lot – and that’s a good thing! But if you’d like to keep your laughter lines subtle, help is at hand. Harness the power of anti-ageing skincare and keep crow’s feet to a minimum.

What are crow’s feet?

Crow’s feet are wrinkles at the outer corner of the eyes, often accentuated when smiling or squinting.

What causes crow’s feet?

The delicate skin around your eyes is thinner than other areas of the face, so lines tend to show up at an earlier stage than elsewhere. Levels of collagen and fat naturally fall as we age, resulting in less elasticity. Environmental stressors, such as sun exposure, can cause the collagen to break down, while lower levels of moisture in the skin can make fine lines appear deeper. Finally, repetitive facial movements such as smiling, frowning or squinting, can crease and stretch the skin.

How to help reduce the appearance of crow’s feet

Apply an anti-ageing serum

If you add one product into your age-defying skincare routine, make it the targeted booster treatment that’s our most concentrated line correcting serum yet. With 7x more Matrixyl 3000 Plus™ than our clinically proven serums, No7 Laboratories Line Correcting Booster Serum delivers fast, visible results where you want them most. Apply it directly to crow’s feet, under eyes or any other wrinkle areas to reduce the appearance of even the most stubborn lines.

Opt for Retinol

Another efficacious ingredient for tackling crow’s feet? Retinol. We’ve expertly formulated our Pure Retinol Eye Cream to visibly reduce deep wrinkles, fine lines, dark circles and puffiness while soothing and hydrating the whole eye area.

Create a smooth base

Stop eyeshadow from settling into fine lines and crow’s feet with a little pre-application know-how. Prep and prime with No7’s Stay Perfect Eye Shadow Primer, designed to pave the way for a smooth, even and crease-free eyeshadow application.

Protect with SPF

UV rays can accelerate ageing, so shield skin every day with an effective SPF application. Protect & Perfect Intense Advanced Facial Suncare SPF50+ provides powerful triple protection from the sun, along with peptide technology and Retinyl Palmitate to support the skin’s renewal process and help minimise the development of fine lines.

Explore more eye creams to treat crow’s feet and wrinkles.

No7 Beauty

No7 Beauty

Writer and expert