Prime Forever™ Serum
Our scientifically proven serum reduces skin ageing activity within minutes and preserves skin for 24 hours^.

Multiple factors may cause accelerated skin ageing. These include free radicals, which cause stress to the skin, UVA & UVB rays which cause damage and enzymes that break down collagen and elastin.
Introducing, PRIME FOREVER
A NEW innovation driven by advanced research into skin longevity. PRIME FOREVER dramatically reduces skin ageing activity*, helping preserve skin in its visible prime.
Formulated with our exclusive Glaciology™ with world-first peptide technology, to support skin's self‑protection against accelerated visible ageing.
Glaciology™ is formulated with a unique blend of ingredients to target the visible effects of environmental aggresors^+ and help preserve skin in its visible prime** .
Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
Exclusive Peptides: Our exclusive innovation of peptides to support youthful levels of collagen and elastin.

Based on evidence that there is a 70% reduction in visible ageing with daily use of our Prime Forever regime, over 20 years you would only show 6 years of visible ageing.
Simulation - Marta, aged 31, from London - using scientific modelling based on a 70.4% reduction in visible ageing from daily use of Prime Forever regime including SPF 50 Five Star UVA-rated Primer.
Within minutes, Prime Forever reduces skin ageing activity for 24 hour preservation^ .
So that over many months, skin looks as if no time has passed+.
The reviews are in....
"My skin has honestly never been better. It’s glowing" - Emma, Worcestershire^*

Our scientifically proven serum reduces skin ageing activity within minutes and preserves skin for 24 hours^.

Our highest protection against UVA and UVB rays, the number one cause of skin ageing.

Our gel-like moisturiser plumps, smooths, evens & hydrates^^ skin for a healthy-looking glow++.

Deeply cleanses, hydrates and preps skin to tackle impact of accelerated ageing factors^^.

Designed to work with our serum and moisturiser to boost hydration, tired eyes are visibly rejuvenated^^.

Curated routines to help preserve skin in its visible prime**.
*From UV protection & antioxidant protection against surface oxidative stress. [Excludes cleanser & eye patches].
^+Pollution and UV rays. Consumer studies assessing improvements in the appearance of early lines, dullness, loss of firmness, uneven skin tone.
**Range designed with UV and Antioxidant protection to help keep skin in its visible prime for longer.
^Antioxidant protection against surface oxidative stress. Always use with SPF
+Consumer study using Prime Forever serum and SPF 50 Primer. Excludes Moisturiser, Cleanser & Eye patches
^*Received free samples of the regime
^^Consumer study
++Consumer study on 110 women