Skip to main content
Save £10 when you spend £40 across site
Free next day delivery when you spend £45 Sign up for 20% off your first order
Save £10 when you spend £40 across site
PRIME FOREVER. Dramatically reduces skin ageing activity*. BELIEVE IN POSSIBLE. NEW

Protect your future skin today

Prime Forever helps pause visible signs of skin ageing, helping preserve skin in its visible prime+.

Within minutes, reduces skin ageing activity for 24 hour preservation from the moment of application^. So that over many months, skin looks as if no time has passed^*.

SHOP THE RANGE

MEET THE RANGE

Prime Forever™ Transformative Gel-Oil-Milk Cleanser

Prime Forever™ Transformative Gel-Oil-Milk Cleanser

• Deeply cleanses, hydrates and preps skin to tackle impact of accelerated ageing factors**.

• Instantly removes make-up, impurities and build up, revitalising tired skin**.

• 90% said their skin felt hydrated after consistent use++.

SHOP NOW
Prime Forever™ Serum

Prime Forever™ Serum

• Our clinically proven serum reduces skin ageing activity within minutes and preserves skin for 24 hours*^.

• Long-lasting hydration for 100 hours.

• 90% said their skin felt healthier^^.

SHOP NOW
Prime Forever™ Weightless Moisturiser

Prime Forever™ Weightless Moisturiser

• This gel-like moisturiser plumps, smooths, evens & hydrates skin**.

• Skin looks brighter & revitalised**.

• 96% said this moisturiser gave their skin a healthy looking glow~.

SHOP NOW
Prime Forever™ Reusable Silicone Eye Patches

Prime Forever™ Reusable Silicone Eye Patches

• Designed to work with our serum and moisturiser to boost hydration under eyes.

• Tired eyes are visibly rejuvenated**.

• Visibly refreshes and depuffs under-eyes**.

SHOP NOW
Prime Forever™ SPF50 Primer 5* UVA

Prime Forever™ SPF50 Primer 5* UVA

• Our highest protection against UVA and UVB rays, the number one cause of skin ageing.

• Skin looks hydrated, brighter and makeup is kept in place all day**.

• 96% said it gave their skin a healthy looking glow^~.

SHOP NOW

BUILD YOUR PERFECT PRIME FOREVER ROUTINE

DISCOVER MORE

*From UV protection & antioxidant protection against surface oxidative stress. [Excludes cleanser & eye patches]

+Consumer testing. Always use SPF

^From Antioxidant protection against surface oxidative stress

^*Consumer study using Prime Forever serum and SPF 50 Primer

**Consumer study

++Consumer study on 53 women

*^Antioxidant protection against surface oxidative stress. Always use with SPF

^^Consumer study on 113 women

~Consumer study on 110 women

^~Consumer testing on 120 women