Did you know, visible skin ageing accelerates by up to 50% in your 30's?
But No7 Prime Forever™ SPF50 Primer makes it possible to significantly reduce skin ageing activity* helping preserve skin in its visible prime.
Powered by our exclusive Glaciology™, which is formulated with:
- Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
- Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
- Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.
Our Prime Forever™ SPF50 Primer reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.
24 hour hydration. Our Primer visibly improves the quality and texture of your skin.^ Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly skin looks brighter and more luminous.† 96% said it gave their skin a healthy looking glow.±
It's fast-absorbing and leaves no white cast, so it can be used to perfectly prime your skin for makeup that lasts all day.†
"It preps and primes the perfect base for applying my foundation. My skin is soft and smooth, and I've had compliments that my skin gives a radiant glow." - Jasmine, Southampton±±
*From Antioxidant protection against surface oxidative stress
^Consumer Study assessing the appearance of dullness, uneven texture and tone
† Consumer Study
±Consumer study on 120 users
±±Received a free sample of the product
Results & Benefits
- WITHIN MINUTES: Reduces skin ageing activity.*
- WITHIN A DAY: Preserves skin for 24 hours from the moment of application.**
- PROVEN RESULTS±: 96% said it gave their skin a healthy-looking glow. 95% said it gave long lasting moisturisation to their skin. 90% said it effectively primed their skin for makeup.
- DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
- PROVEN HYDRATION: 24hrs of moisturisation.
- LIGHTWEIGHT TEXTURE: Fast absorbing and non-greasy.
FORMULATED WITH:
- Exclusive Glaciology™: Our [patent pending] antioxidant complex and our world first peptide technology. This primer helps support skin's self-protection against accelerated visible ageing.
- Niacinamide: Helps support skin's moisture barrier for a smoother, brighter complexion.
- SPF50 5* UVA: Our highest protection against UVA and UVB rays, the number one cause of skin ageing.
*From UV protection & Antioxidant protection against surface oxidative stress
**Reduction in surface oxidative stress from antioxidant protection
±Consumer study on 120 users
Volume:50ml
How to use: Apply generously every morning as the final step in your Prime Forever™ routine.
- Step 1: Cleanse your face with Prime Forever™ Transformative Gel-Oil-Milk Cleanser.
- Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
- Step 3: For additional hydration apply Prime Forever™ Weightless Moisturiser.
- Step 4: Finish your skincare routine with Prime Forever™ SPF50 Primer to protect & preserve your skin. Use at least two fingers' worth of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.
Aqua (Water), C12-15 alkyl benzoate, Dibutyl adipate, Glycerin, Ethylhexyl salicylate, Diethylamino hydroxybenzoyl hexyl benzoate, Butyl methoxydibenzoylmethane, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Niacinamide, Polyglyceryl-6 Stearate, Methylene bis-benzotriazolyl tetramethylbutylphenol (nano), Propanediol, Octocrylene, Phenylbenzimidazole sulfonic acid, Tribehenin, Aluminum starch octenylsuccinate, Phenoxyethanol, Sodium citrate, Tocopheryl acetate, Cetearyl alcohol, Potassium cetyl phosphate, Decyl glucoside, Polyacrylate crosspolymer-6, Polysorbate 20, Sodium hydroxide, Caprylyl glycol, Sodium hyaluronate, Caprylhydroxamic acid, Xanthan gum, Ethylhexylglycerin, Polyglyceryl-6 Behenate, Ascorbyl glucoside, Tetrasodium EDTA, Hydrolyzed rice protein, Pentylene glycol, Myrtus communis leaf extract, Citric acid, Camellia japonica flower extract, Propylene glycol, Dimethylmethoxy chromanol, Medicago sativa (Alfalfa) extract, T-butyl alcohol, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95.
WARNING: Avoid contact with eyes. If water gets into the eyes rinse well with water. Overexposure to the sun is a serious health threat. This product is not designed for sunbathing. For intentional and lasting exposure, apply the product before going into the sun, reapply frequently and generously to maintain protection. Do not stay too long in the sun, even while using a sunscreen product.
No7 Prime Forever™ SPF50 Primer 50ml
Our most advanced SPF protection, created to help protect and preserve skin's visible prime
Quantity:
Save £10 + 3 for 2
Save £10 + 3 for 2 (cheapest item free) on our new Prime Forever collection. Discount will be automatically applied at basket. Excludes bundles. These promotions cannot be used in conjunction with any other offer and is subject to availability while stocks last. Valid from 8th April until 5th May 2026 on No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Has effect of anti aging plus keeps making on a longer time
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Really good addition to my skincare+ makeup collecting!
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Just started using this. It feels great and lightweight. It leave my skin hydrating
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Really enjoying this primer it hydrates and smooths my skin is glowy and factor 50 is an added bonas
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No7 Prime Forever™ SPF50 Primer 50ml Wow -so lightweight! It feels silky smooth as it quickly absorbs into my skin giving a fantastic base before makeup. What I love is that this serum contains SPF 50 the highest factor , so there's no need to add extra steps in on your skincare makeup routine,to include separate SPF. This cream coloured fluid soaks straight in and works well ,giving a flawless finish to your skin so you can proceed to makeup or not if you prefer. I also love it has Nicinamide a great hydration ingredient. 50 ml bottle means it will last me a while. Yes it's thumbs up from me.
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I purchased this product and it sits amazing under makeup. It leaves your skin feeling glowy and healthy .
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Fantastic product that leaves your skin glowing knowing that it has the best sun protection with SPF50 (protecting against UVA and UVB).
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First impressions are positive - lightweight and works well as an spf in its own right, as well as a primer under makeup. I like that its spf50 as thats hard to find in a multitasking product!
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I love this primer, is perfect for me
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Loving using this, feels gorgeous on my skin
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