2 for £40 on selected skincare
2 for £40 on selected skincare

Did you know, visible skin ageing accelerates by up to 50% in your 30's?

But No7's Prime Forever™ Transformative Gel-Oil-Milk Cleanser prepares skin to tackle the impact of accelerated ageing factors to help preserve skin's visible prime:

  • Preps - skin looks deeply cleansed and prepped for the next step*
  • Smooths Texture - texture is refined and lines look smoothed*
  • Evens tone - skin looks brighter and less dull*
  • Hydrates - skin looks radiant and has a healthy-looking glow*

*Consumer study

Formulated with our exclusive Glaciology™, which is made up of:

  • Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
  • Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
  • Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.

Our transformative formula melts from a cushiony gel into a nourishing oil, effortlessly removing daily grime, before rinsing off as a skin-smoothing milk to wash away impurities, ready for the next step of your Prime Forever™ regime.

Our Prime Forever™ Cleanser revitalises dull, tired skin and recharges your skin's glow - cleansing whilst also leaving your skin feeling hydrated and energised, with a healthier and brighter look.* 90% said their skin felt hydrated after consistent use.**

Results & Benefits

  • DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
  • PROVEN RESULTS: 90% said their skin felt hydrated after consistent use.**
  • TRANSFORMATIVE: Cushiony gel texture which turns into a nourishing oil, and rinses off as a skin-smoothing milk.
  • INSTANT BENEFITS: Instantly removes make-up, impurities and build up.*

FORMULATED WITH:

  • Exclusive Glaciology™: Our anti-oxidant complex & our world first peptide technology.
  • Niacinamide & Glycerine: This cleanser leaves skin looking healthier, and feeling hydrated and energised.*

*Consumer study

**Consumer study on 53 users

Volume:150ml

How to use: For best results use morning and evening as part of your skincare routine.

  • Step 1: Massage Prime Forever™ Transformative Gel-Oil-Milk Cleanser onto dry or damp skin in circular motions. Rinse with warm water to reveal smooth, brighter and primed skin.
  • Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
  • Step 3: For additional moisturisation apply Prime Forever™ Weightless Moisturiser.
  • Step 4: To finish your skincare routine, use Prime Forever™ SPF50 Primer to help protect & preserve your skin.

Coco-caprylate/Caprate, Glycerin, Aqua (Water), Sucrose laurate, Sucrose stearate, Niacinamide, Tocopheryl acetate, Parfum (Fragrance), Alcohol, Tocopherol, 3-0-Ethyl ascorbic acid, Butylene glycol, Camellia sinensis leaf extract, Prunus persica (Peach) leaf extract, Dimethylmethoxy chromanol, Hydrolyzed rice protein, Pentylene glycol, Propanediol, Decyl glucoside, Pyrus malus (Apple) fruit extract, Rubus idaeus (Raspberry) fruit extract, Myrtus communis leaf extract, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95, Triacetin.

WARNING: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately.

150ml

Frequently Bought Together

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

This item

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

£19.95
4.95 star rating based on 63 reviews
+
No7 Prime Forever™ SPF50 Primer 50ml

Recommended Item

No7 Prime Forever™ SPF50 Primer 50ml

£24.95
Total Price:£44.90
Add both to basket

Customer Reviews

4.95 stars out of a maximum of 5
63 reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Amazing product

5 stars out of a maximum of 5

Loving this as part of my daily routine. Really amazing quality

2026-04-15by Amz

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No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

5 stars out of a maximum of 5

Just recently started using this cleanser and must say the texture and smell is so good.

2026-04-15by Bambeautystudio

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Obsessed

5 stars out of a maximum of 5

The most cleansing and hydrating cleanser I have used, I’m quite fussy with products I put on my face as my face is quite sensitive but this felt so hydrating

2026-04-15by Cheri**Verified Purchase**

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Prime forever gel oil milk cleanser

5 stars out of a maximum of 5

I love to use this during AM and PM, really hydrating and gives my skin feeling smooth and brighter.

2026-04-15by Josephine **Verified Purchase**

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Absolutely amazing product!

5 stars out of a maximum of 5

My skin feels hydrated and well moisturised when using this product!

2026-04-15by Dominika

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The best product🫶🏻

5 stars out of a maximum of 5

The texture is really unique – it starts as a gel, melts into an oil when you massage it into the skin, and then turns into a light milky texture when you add water. It feels very luxurious and makes cleansing feel like a mini skincare treatment. It removes makeup, SPF and daily impurities effortlessly without leaving my skin feeling tight or dry. After rinsing, my skin feels incredibly soft, clean and hydrated. I’ve noticed my complexion looking smoother and more refreshed, and it seems to prep my skin really well for the rest of my skincare routine. Another thing I love is how gentle it feels. I have combination/sensitive skin and it hasn’t caused any irritation at all. Instead, my skin feels balanced and comfortable after every use.

2026-04-15by Mills **Verified Purchase**

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Best cleanser I think I’ve ever used

5 stars out of a maximum of 5

Everything about this cleanser is on point silky smooth deep cleansing leaves my skin super soft I’ve found a new favourite

2026-04-14by Pinky **Verified Purchase**

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amazing

5 stars out of a maximum of 5

loved this on my skin

2026-04-14by jess

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Radiant skin

5 stars out of a maximum of 5

The cleanser is great and hydrating well my skin. I am using it every night after I remove my makeup. The cleanser makes my skin clean and soft. The texture of the cleanser is very smooth.

2026-04-14by Joyy

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MUST BUYY

5 stars out of a maximum of 5

this is an amazing product is has helped my skin so much and doesn’t flare up my skin due to having sensitive skin I really recommend this product

2026-04-14by Sally

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