All customer reviews

As soon as I put this on, my skin instantly felt hydrated! Lovely product, nice even consistency and went on really nicely over my other products. It does slightly smell of sun cream but not when it is applied.

Fantastic product, makes your skin feel so fresh. It has really helped my skin to appear more plumped and hydrated. Highly recommend

This product is really lovely on the skin, it’s light in texture and doesn’t feel tacky or heavy in the skin! It’s a great primer before your makeup and my skin feels great after it

Another top notch product from a reliable, affordable and inclusive brand! Blended well and left my skin feeling hydrated and looking so glowy that I felt comfortable not wearing any make up on top! However when I did, it gave me the perfect base and my make up glided on effortlessly without wrinkling or creasing.

This really made my skin glass like and dewy- also a fav base for make up or for night time use ! Really moisturising

Such a great serum works perfectly at blending into your skin and giving you that perfect glow and helping any signs of aging , the serum last all day and for any skin type

I’ve been using this primer for a couple of weeks now and I’m honestly really impressed. The texture is lightweight and smooth, and it glides onto my skin without feeling heavy or greasy. It creates a really nice base for makeup and helps everything apply more evenly. I’ve noticed my makeup lasts longer throughout the day, especially around my T-zone where I usually get a bit oily. It also slightly blurs my pores which gives a softer, more polished look. The only thing I would say is if you have very dry skin, you might want to make sure you moisturise well beforehand, as it works best on hydrated skin. Overall, I think it’s a great everyday primer and definitely worth trying if you want your makeup to last and look smoother. I’d happily repurchase!

I've been using Prime Forever for a little while now and I'm genuinely impressed with how smooth it makes my skin look. The texture feels lightweight but still gives that blurred, soft-focus finish that helps my makeup sit better throughout the day. I've noticed my foundation doesn't crease around my smile lines as much, and my skin looks more even and refined. It also gives a subtle radiance without feeling greasy. Overall, it's become one of those products I reach for automatically because it just makes everything look more polished.

It’s very lightweight and make your skin hydrate instantly🩵

Incredible incredible, incredible! Lightweight and leaves skin plump and hydrated!