All customer reviews

I am so impressed with the No7 Prime Forever Preservation Serum! The texture is incredibly lightweight and absorbs into the skin almost instantly, leaving it feeling so smooth and hydrated. It creates a beautiful, healthy glow and works perfectly under my makeup as a base. I’ve noticed my skin looks more radiant and refreshed since I started using it. Definitely a new favorite in my routine!

Love this light non greasy serum , this hydrates and leaves my skin feeling soft and supple. This has a fresh feel and no nasty scent just feels so natural.

Such a gorgeous formulation, a lovely serum which gives a flood of hydration and an instant glow!!

This product is amazing light weight and gave my skin a brighter look

Definitely my fave ever serum

Was really excited to try this and it did not disappoint.

I absolutely love this product. It glides onto my skin easily & feels lightweight & hydrating. I am so pleased it’s SPF50 too. My new go to everyday.

This serum is hydrating and smooth on the skin, it's lightweight and fits in well with the rest of my routine.

The Prime forever serum is an absolute game changer! I was so excited when this product launched. And I’m even more excited that it’s in my life. I feel more youthful when I use the product and it’s now a staple!

No matter what makeup look I’m going for I’m always reaching for this, it does not breakout my skin but rather soothes and protects it