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All customer reviews


Customer Reviews

4.93 stars out of a maximum of 5
176 reviews
164 reviewers rated 5 stars
12 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Primer

4 stars out of a maximum of 5

Such a great serum works perfectly at blending into your skin and giving you that perfect glow and helping any signs of aging , the serum last all day and for any skin type

2026-04-15 by Hol34

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Sensational

5 stars out of a maximum of 5

I’ve been using this primer for a couple of weeks now and I’m honestly really impressed. The texture is lightweight and smooth, and it glides onto my skin without feeling heavy or greasy. It creates a really nice base for makeup and helps everything apply more evenly. I’ve noticed my makeup lasts longer throughout the day, especially around my T-zone where I usually get a bit oily. It also slightly blurs my pores which gives a softer, more polished look. The only thing I would say is if you have very dry skin, you might want to make sure you moisturise well beforehand, as it works best on hydrated skin. Overall, I think it’s a great everyday primer and definitely worth trying if you want your makeup to last and look smoother. I’d happily repurchase!

2026-04-15 by Emily Withey

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Great everyday primer

5 stars out of a maximum of 5

I've been using Prime Forever for a little while now and I'm genuinely impressed with how smooth it makes my skin look. The texture feels lightweight but still gives that blurred, soft-focus finish that helps my makeup sit better throughout the day. I've noticed my foundation doesn't crease around my smile lines as much, and my skin looks more even and refined. It also gives a subtle radiance without feeling greasy. Overall, it's become one of those products I reach for automatically because it just makes everything look more polished.

2026-04-15 by Aarchi

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Best serum

5 stars out of a maximum of 5

It’s very lightweight and make your skin hydrate instantly🩵

2026-04-15 by Ghania

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One of the best serums!

5 stars out of a maximum of 5

Incredible incredible, incredible! Lightweight and leaves skin plump and hydrated!

2026-04-14 by KerryN

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Insane Results!

5 stars out of a maximum of 5

This has changed my everyday routine - my skin feels lifted, soft and I look so bright. Absolutely love this!

2026-04-14 by Abby

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Lovely serum

5 stars out of a maximum of 5

Really lightweight and makes me skin feel so soft!

2026-04-14 by Lorn

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Preservation serum

5 stars out of a maximum of 5

This is amazing. My skin feels so hydrated and is glowing. I’m sure it’s going to help with anti aging

2026-04-14 by Jennyj

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ADORE!!

5 stars out of a maximum of 5

I absolute love this! It sits so nicely under my makeup

2026-04-14 by Amy R

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Gorgeous serum

5 stars out of a maximum of 5

I’ve been loving this serum so far! The texture is super lightweight and absorbs really quickly into the skin without feeling sticky. It gives such a nice boost of hydration and leaves my skin feeling soft and fresh. Also, the packaging is absolutely gorgeous – it feels really luxe on my skincare shelf.

2026-04-14 by Aldona Hulland

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No7 Prime Forever™ Preservation Serum

No7 Prime Forever™ Preservation Serum 30ml

£26.57
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In stock | Usually dispatched within 24 hours