All customer reviews

Loving this new product. It leaves my skin feeling fantastic

Honestly, recommend this 100% and will be repurchasing. So easy to apply and light weight yet so effective

This is one of the best serums I have used. It’s non sticky and you see the effect immediately after using it. I am saving up to buy the rest of the Prime forever range

I love this serum it's not sticky or rough on your skin!

I’ve been using this serum for a short time and I’m honestly impressed. My skin feels smoother and more hydrated within minutes, and it gives a healthy, natural glow. It absorbs quickly without feeling sticky, which I love. After a few uses, my skin looks fresher and more even. Definitely feels like a great addition to my skincare routine, especially for that quick boost before makeup.

So gentle to the skin feels and looks very soft and gentle. Best for aging skin

I’ve been using the No7 Prime Forever™ serum for a bit now and I actually really like it. It’s super lightweight, absorbs fast and doesn’t feel sticky. My skin feels more hydrated straight away and stays like that all day. After a few weeks I noticed my skin looks smoother, a bit brighter and more even. The small lines I get from dryness are less visible too. It layers nicely under makeup and doesn’t cause any issues. It’s not some miracle anti-ageing thing overnight, but my skin definitely looks healthier and more fresh since using it.

Absolutely love this product. Such a must have in your routine.

Really recommend definitely worth buying

Gives a soft glow while hydrating the skin & has the most amazing ingredients in it for example niacinamide & hyaluronic acid which help support the skin and make it feel hydrated and plump