All customer reviews

Really enjoyed using this for the first time. It has a lovely cooling affect and sank into the skin beautifully. Ill be using it and the other prime forever products in my morning routine

I am absolutly loving this serum, combined with the reusable eye masks these two products are a dream team!

I'm so impressed by how smooth and lightweight this product is. It leaves a lovely finish on the skin and you don't need a lot. Very high quality product

I’ve been obsessed with the No7 Prime Forever™ Preservation Serum! It leaves my skin feeling incredibly smooth and gives me that perfect, glowy finish I love. It’s the ultimate hybrid for hydration and a flawless base. Highly recommend!

I am amazed by this primer,it’s easy to use and results are visible after first application,my skin is looking less ageing,ia more nourished,hydrated and have satin effect.It’s lightweight and fast absorbing

Absolutely love this! So impressed

my skin lookin dark and dull but after using this my skin looks glowy hydrate and so plump.i am happy with this

I’ve just started using the new No7 Prime Forever™ Preservation Serum and honestly, first impressions are really promising. The texture is super lightweight and silky – it sinks into the skin almost instantly without leaving any tackiness, which I love, especially for layering under makeup. My skin felt immediately smoother and more hydrated after the first use. What really stands out is how fresh and glowy my skin looks straight away. It gives that “healthy skin” finish without looking greasy, just really well hydrated and plump. I also like that it’s packed with ingredients like niacinamide and hyaluronic acid, so it’s not just about instant results – it’s supporting the skin barrier and hydration long-term too. Too early to comment on long-term anti-ageing results, but as a first impression? ✔️ Lightweight ✔️ Hydrating ✔️ Instant glow ✔️ Sits beautifully under skincare & makeup Definitely one I’m excited to keep using 👀✨

amazing light waight and best quality product.

I’ve been using the No7 in my routine and I’m really happy with the results. The serum absorbs quickly, and the moisturizer keeps my skin hydrated all day. My skin feels smoother and looks healthier overall. It’s simple, effective, and easy to stick to definitely worth trying!