All customer reviews

I’ve been using this serum for a short time and I’m honestly impressed. My skin feels smoother and more hydrated within minutes, and it gives a healthy, natural glow. It absorbs quickly without feeling sticky, which I love. After a few uses, my skin looks fresher and more even. Definitely feels like a great addition to my skincare routine, especially for that quick boost before makeup.

So gentle to the skin feels and looks very soft and gentle. Best for aging skin

I’ve been using the No7 Prime Forever™ serum for a bit now and I actually really like it. It’s super lightweight, absorbs fast and doesn’t feel sticky. My skin feels more hydrated straight away and stays like that all day. After a few weeks I noticed my skin looks smoother, a bit brighter and more even. The small lines I get from dryness are less visible too. It layers nicely under makeup and doesn’t cause any issues. It’s not some miracle anti-ageing thing overnight, but my skin definitely looks healthier and more fresh since using it.

Absolutely love this product. Such a must have in your routine.

Really recommend definitely worth buying

Gives a soft glow while hydrating the skin & has the most amazing ingredients in it for example niacinamide & hyaluronic acid which help support the skin and make it feel hydrated and plump

I have only recently discovered the benefits of serums. This one hits the spot perfectly. Light weight with smooth coverage. My skin is feeling better already!

Only started using this serum and so far so good. Lovely texture. Gives a soft glow while hydrating the skin. I would recommend.

It’s definitely worth every penny keeps the skin soft and leaves a very healthy glow.

I recently started using No7 Prime Forever Preservation Serum and so far I’m really impressed with my first impressions. The formula feels lightweight and smooth on the skin, and it absorbs quickly without leaving any sticky or greasy residue. From the first few uses, my skin has felt more hydrated and looks fresher and more radiant. It also sits nicely under makeup, helping create a smoother base throughout the day. I haven’t been using it long enough to comment on long-term results yet, but so far it feels gentle on my skin and hasn’t caused any irritation or breakouts, which is a great start