All customer reviews

Flakes all the time. Don't buy, I should of stayed with my waterproof one. Waste of my money.

I discovered this mascara a year or so ago & it ticks every box for me & I have recommended it numerous times to my family & friends. The black has a great depth to the colour, it is slightly waterproof, so good for exercising & a hot summer days as well as a few tears! My favourite feature is that I just use water to remove it and it completely and quickly flakes off.

Brilliant. Will not come off until you wash it off :) perfect when had a few glasses of fizz at an emotional day. Also tried it at the gym the week after - perfect!

its my favourite mascara ,only one ive found not to leave black smudges underneath my eyes ,and removed easily with warm water ,fantastic

I'm on my second mascara, very happy with the results. I like the narrow applicator as I have to apply my lower lashes with mascara whilst I have my glasses on!!! Poor eyesight!

Baxter having other no7 mascaras I tried this. It’s absolutely awful, it certainly stays put you can’t remove it. So if like me at the end of a long day you like to remove mascara easily don’t buy this. it’s going in the bin

Does not apply well, gives a startled-doll effect. Plus, I used 3 different eye make up removers but still struggled to remove this rigid mascara. I do not recommend.

Encouraged to try this by make up consultant in store. Brought it home and appears empty. I thought perhaps it was the way the wand picked up the liquid but after shaking the wand it is bone dry. Very disappointed. Didn’t keep the receipt as didn’t expect a mascara to be empty on purchasing! Would like to try again as what liquid was on the brush did appear to give a good effect, but not sure it’s worth the risk. A waste of money.

Really nice mascara. Easy to apply. No smudging.

This mascara is really easy to apply,and lasts well as long as there are no tears.But the best thing about it for me is that it is easily removed,and not messy,so the sensitive skin around the eyes is protected.