All customer reviews

This mascara is perfect if you want to avoid smudging under your eyes. No need to remove with make up remover at the end of the day, just warm water. It comes off ‘in fibres’. This is my go to mascara at the moment, especially good whilst wearing a mask as it does not budge!

I’ve tried so many waterproof or smudge proof mascaras, this is the first one that actually works. It’s really easy to apply & unlike most others it’s easy to remove as well. Perfect!

I have used this mascara for quite a few years now. Used to use a Revlon one that was very similar but was discontinued, tried a variety of other makes hoping to find one to replace it but no success. Then I tried Boots No7 stay perfect! Result!! At last I had found what I was looking for. Stays on all day and doesn’t smudge, spread or flake. I’ve been swimming with it on and it stays put. Even in high humidity it doesn’t budge!! If you want fullness and false lash look then this probably isn’t for you but I love it. Only thing I disagree with is that it doesn’t come off easily with just hot water, well not for me anyway. However, I use a Nivea 2 in 1 make up remover and it comes off very easily using that.

Bought this mascara and I will never buy again! Not a lot of coverage or volume for lashes, very spiky! Trying to remove mascara was difficult it comes off in clumps and had to really rub eyes, not good. I actually like no 7 lash extender and will stick with this.

I have always struggled to find mascara that stays..... I normally have to get a waterproof one that damages my lashes removing, I work in a kitchen and this stays perfect!! I am so impressed with this product! I’ve tried hundreds! Will be a permanent stable in my make up now!

I’m so inlove with this mascara! I always make sure I have 2 in the cupboard in fear that they’ll discontinue one day and my spare one needs to become my “special occasions” mascara. This mascara is like nothing I’ve ever had before. It’s my 4th year using it and I refuse to be swayed to try anything else. If you want easy application, lovely long non-clumpy lashes, smudge proof, simple to remove mascara THIS IS IT!!! I can’t praise it enough and price wise, is totally worth it. It’s got a very loyal customer in me!

A good waterproof mascara, doesn’t smudge and easy to remove.

It goes on really nicely and comes off with either a bit of water or gentle makeup remover without smudging. Love it!

I was lucky enough to try this mascara. Although it required a couple of coatings to get it on strongly enough to see, I liked the gentle lift of the lashes and subtle application. It came off so easily without the usual panda eyes, so much so I could remove it just with soap and water. However, it was a tiny bit clumpy and didn't feel as 'liquid' as i'd have liked in application hence 3/5.

Really great colour and coverage, goes on nicely covers all lashes. Only negative thing I would say is that the mascara dried and fell off of my lashes a little during the day. Nothing too bad, and I will definitely still use the product. Is also a good price, as have used more expensive mascara that were inferior.