Last chance to save 30%. Plus spend £45+ to claim your free moisturiser
Last chance to save 30%. Plus spend £45+ to claim your free moisturiser

Instantly amplify your lashes with this high impact glossy mascara, delivering up to 200% more volume.* Our clump-free formula glides on for a fuller-looking finish and lasting 24hr wear**

Achieve instant volume with this buildable, 24hr wear** mascara for a flake-free evening - because who wants that?!

Our non-clumping formula glides onto lashes for an intensely pigmented and glossy finish, so you can dial up your look and still feel like you.

Achieve up to 200% more amplified volume* and just like that, you're set for the night ahead!

Why You'll Love It:

  • Intensely pigmented: Whether you're heading out for lunch with friends or celebrating a milestone birthday dinner, this mascara provides an intensely pigmented, glossy finish to amplify your lashes all day long**.
  • Up to 200% volume*: This mascara delivers up to 200% more volume so you can dial up your look day or night..
  • 5-in-1 benefits: From sculpting and volumising to lifting, lengthening and curling, this mascara will deliver all-round.
  • 24hr wear**: No need to worry about touch-ups - this mascara has you set for the evening ahead!

*Based on instrumental measures after 3 coats

**Consumer study

^No7 shows real results without lash inserts or digital enhancements

Volume:7ml

Amplify your lashes in four simple steps:

Step 1: Place the brush at the root of your lashes.

Step 2: Wiggle the brush from root to tip for intense, pigmented volume and a fanned-out effect.

Step 3: Use the tip of the wand to coat the inner and outer corner lashes.

Step 4: Continue to layer for extreme impact and comb through for clump free definition.

Aqua (Water), Tribehenin, Glyceryl behenate, Propanediol, Acacia senegal gum, Helianthus annuus (Sunflower) seed wax, Potassium cetyl phosphate, Hydrogenated olive oil, Copernicia cerifera (Carnauba) wax, Oryza sativa (Rice) bran wax, Palmitic acid, Stearic acid, Triheptanoin, VP/Hexadecene copolymer, Arginine, Olea europaea (Olive) fruit oil, Mica, Hydroxyacetophenone, Mangifera indica (Mango) seed butter, Octyldodecanol, Olea europaea (Olive) oil unsaponifiables, Xanthan gum, 1,2-Hexanediol, Caprylyl glycol, CI 77499 (Iron oxides).

If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage occurs.

Frequently Bought Together

No7 Pro Artist Instant Impact Volumising Mascara 7ml

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No7 Pro Artist Instant Impact Volumising Mascara 7ml - Black

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4.98 star rating based on 88 reviews
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No7 Pro Artist Silk Glaze Skin Tint 30ml

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Customer Reviews

4.98 stars out of a maximum of 5
88 reviews
86 reviewers rated 5 stars
2 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Really impressed

5 stars out of a maximum of 5

First impressions, even before I opened the tube, are that I love the sleek gold-coloured tube. It looks so classy and expensive. The mascara wand head is one of the smaller varieties. I am old school and usually go for the traditional brush head, but I have read so many good reviews that this deserves an open-minded try. At first glance, the wand looked a bit empty of actual mascara, so I popped it back in again and got the same result. Maybe this is how this mascara works, I thought. So I did that little wiggle thing at the base of my lashes and smoothed it through to the ends. One stroke and I was impressed. Now, if you like the clumpy, thick, mono-lash vibe, then this is probably not for you. (Some people do actually like that thick look.) This gives a lovely length and separation to each individual hair, making them look longer, thicker and defined. But they stay that way rather than sticking together, which I was really impressed by. It made my lashes look so naturally thick, dark and long, almost like I had them tinted rather than simply wearing mascara. I don't like my lashes to look clumpy, so this is definitely more my kind of mascara. Usually, I don't apply mascara to my bottom lashes because, since menopause, I struggle with panda eyes no matter what mascara I use. For the sake of this review, I did apply it to my bottom lashes. I have dry eyes, often get ocular rosacea and have sensitive skin, but this mascara was absolutely fine for me. After 8 hours of wear, it hadn't budged one bit. No flaking or smearing at all. And when it was time to remove it, one swipe of eye makeup remover and it was completely off. I really like this mascara, and I am really happy to be able to use mascara on my bottom lashes again.

2026-09-08 by Wool Goddess**Verified Purchase**

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Lovely natural lashes

4 stars out of a maximum of 5

I have never tried a brown mascara before but seeing as I have brown eyes and hair I thought I would give it a go. It takes some getting used to but it makes my lashes look fluffy, long and natural! Im surprised by how much I liked it.

2026-09-07 by abijem3**Verified Purchase**

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Amazing mascara

5 stars out of a maximum of 5

I’ve been using this mascara for 3 months now and it gives amazing volume and length all in one, for someone who has always used an expensive mascara this one works amazing as an excellent alternative!

2026-08-29 by Dani

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Mascara really good

5 stars out of a maximum of 5

Makes my eye lashes look so long, it doesn’t clump together and it separates your lashes making them look amazing

2026-08-21 by Caitlain**Verified Purchase**

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Volume is incredible!

5 stars out of a maximum of 5

This has to be one of my favorite mascaras I’ve owned! I’ve never had a mascara quite like this one before. When it says INSTANT VOLUME it means INSTANT! I would highly recommend this mascara!

2026-08-17 by vicsbeautyobsession

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Lovely Everyday Mascara

5 stars out of a maximum of 5

This mascara is a lovely choice to use everyday and is easy to remove at the end of the day too

2026-08-14 by Lucy**Verified Purchase**

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Beautiful natural lash !

5 stars out of a maximum of 5

The mascara gives my lashes so much volume and looks so natural ! Looks like I’m not wearing anything and I’m here for it. Love it and will continue to use and repurchase.

2026-08-08 by Martyna **Verified Purchase**

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Wow 🤩

5 stars out of a maximum of 5

This mascara makes my eyelash look amazing it’s not clumpy and makes them look really long and natural

2026-08-07 by Anais-Lilly**Verified Purchase**

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Stunning mascara

5 stars out of a maximum of 5

Such a amazing mascara that is lovely at creating such a volume for your lashes.

2026-07-25 by Sami

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Volumising!

5 stars out of a maximum of 5

I love this mascara! It’s really volumising and lengthening but it doesn’t clump or give you that tacky look which is great. It lasts, it doesnt smudge and it’s really easy to take off.

2026-07-14 by Beautygal**Verified Purchase**

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