All customer reviews

First impressions, even before I opened the tube, are that I love the sleek gold-coloured tube. It looks so classy and expensive. The mascara wand head is one of the smaller varieties. I am old school and usually go for the traditional brush head, but I have read so many good reviews that this deserves an open-minded try. At first glance, the wand looked a bit empty of actual mascara, so I popped it back in again and got the same result. Maybe this is how this mascara works, I thought. So I did that little wiggle thing at the base of my lashes and smoothed it through to the ends. One stroke and I was impressed. Now, if you like the clumpy, thick, mono-lash vibe, then this is probably not for you. (Some people do actually like that thick look.) This gives a lovely length and separation to each individual hair, making them look longer, thicker and defined. But they stay that way rather than sticking together, which I was really impressed by. It made my lashes look so naturally thick, dark and long, almost like I had them tinted rather than simply wearing mascara. I don't like my lashes to look clumpy, so this is definitely more my kind of mascara. Usually, I don't apply mascara to my bottom lashes because, since menopause, I struggle with panda eyes no matter what mascara I use. For the sake of this review, I did apply it to my bottom lashes. I have dry eyes, often get ocular rosacea and have sensitive skin, but this mascara was absolutely fine for me. After 8 hours of wear, it hadn't budged one bit. No flaking or smearing at all. And when it was time to remove it, one swipe of eye makeup remover and it was completely off. I really like this mascara, and I am really happy to be able to use mascara on my bottom lashes again.

I always seem to get a reaction when using mascara but this is one which I’ve had on all day today and I’m happy to say I haven’t had any reactions. I love the wand, manageable and effective.

Amazing product which make my lashes long lifted my lashes giving them high volume

I always have to careful with mascaras. Even though it is less common with nickel now, some brands causes reactions like itching and watery eyes. Great news! No reaction! I was so happy and relieved. I had the feeling that the mascara was drizzling, however, nothing was found when I looked in the mirror. I think the best part for me was that even though I did not test the waterproof one, I did not look like a panda at the end of the day! NO SMUDGING!

Beautiful mascara, jet black great wand application and the wand is designed really well it catches all the lashes even the tiniest ones and lengthens them amazing even with just one coat a noticeable change with just one want stroke. Perfect mascara easy to go on and easy to come off Id 100% reccomend this mascara.

I've been using this No7 mascara for a few weeks now and I'm really impressed. The formula builds volume and length without feeling clumpy or heavy on the lashes. Application is smooth — one coat gives a natural look, and two coats build it up nicely for a more dramatic effect. It holds up well throughout the day without smudging or flaking, even during long hours. The brush design makes it easy to reach the inner and outer lashes evenly. Overall, a solid mascara that delivers on both everyday wear and a bolder look when needed. Would definitely recommend!

✨ My new favourite mascara! ✨ I’m really impressed with the No7 Pro Artist Instant Impact Volumising Mascara! 🖤 It glides on smoothly, separates my lashes beautifully and gives them noticeable volume without making them look clumpy or heavy. I love how buildable it is — one coat gives a lovely everyday look, while a few extra swipes create a much more dramatic, fuller-lash effect. It also gives my lashes a gorgeous deep black, glossy finish that really makes my eyes stand out. 😍 The formula feels lightweight and comfortable, and I love that my lashes still look defined rather than stuck together. It’s definitely a great choice if you want volume, definition and an eye-catching finish in one mascara. Overall, I’m really happy with it and would definitely recommend giving it a try! 💕 No7 has definitely impressed me with this one! ⭐️⭐️⭐️⭐️⭐️

I’ve really been enjoying this mascara. It applies easily without clumping and gives my lashes a lovely lifted, defined look. It’s comfortable to wear throughout the day and makes my lashes look fuller without feeling heavy. I would definitely purchase this again

i absolutely love this it Makes my eye lashes look so long, it doesn’t clump together and it separates your lashes making them look amazing

I absolutely love this mascara, deep black color, great slim brush, giving volume and elongate the lashes, definitely I'll be buying again.