SAVE 40% on Menopause Skincare when you buy two or more*
SAVE 40% on Menopause Skincare when you buy two or more*

Instantly amplify your lashes with this high impact glossy mascara, delivering up to 200% more volume.* Our clump-free formula glides on for a fuller-looking finish and lasting 24hr wear**

Achieve instant volume with this buildable, 24hr wear** mascara for a flake-free evening - because who wants that?!

Our non-clumping formula glides onto lashes for an intensely pigmented and glossy finish, so you can dial up your look and still feel like you.

Achieve up to 200% more amplified volume* and just like that, you're set for the night ahead!

Why You'll Love It:

  • Intensely pigmented: Whether you're heading out for lunch with friends or celebrating a milestone birthday dinner, this mascara provides an intensely pigmented, glossy finish to amplify your lashes all day long**.
  • Up to 200% volume*: This mascara delivers up to 200% more volume so you can dial up your look day or night..
  • 5-in-1 benefits: From sculpting and volumising to lifting, lengthening and curling, this mascara will deliver all-round.
  • 24hr wear**: No need to worry about touch-ups - this mascara has you set for the evening ahead!

*Based on instrumental measures after 3 coats

**Consumer study

^No7 shows real results without lash inserts or digital enhancements

Volume:7ml

Amplify your lashes in four simple steps:

Step 1: Place the brush at the root of your lashes.

Step 2: Wiggle the brush from root to tip for intense, pigmented volume and a fanned-out effect.

Step 3: Use the tip of the wand to coat the inner and outer corner lashes.

Step 4: Continue to layer for extreme impact and comb through for clump free definition.

Aqua (Water), Tribehenin, Glyceryl behenate, Propanediol, Acacia senegal gum, Helianthus annuus (Sunflower) seed wax, Potassium cetyl phosphate, Hydrogenated olive oil, Copernicia cerifera (Carnauba) wax, Oryza sativa (Rice) bran wax, Palmitic acid, Stearic acid, Triheptanoin, VP/Hexadecene copolymer, Arginine, Olea europaea (Olive) fruit oil, Mica, Hydroxyacetophenone, Mangifera indica (Mango) seed butter, Octyldodecanol, Olea europaea (Olive) oil unsaponifiables, Xanthan gum, 1,2-Hexanediol, Caprylyl glycol, CI 77499 (Iron oxides).

If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage occurs.

Frequently Bought Together

No7 Pro Artist Instant Impact Volumising Mascara 7ml

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No7 Pro Artist Instant Impact Volumising Mascara 7ml - Black

£17.95
4.97 star rating based on 101 reviews
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No7 Pro Artist Silk Glaze Skin Tint 30ml

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Total Price:£35.90
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Customer Reviews

4.97 stars out of a maximum of 5
101 reviews
98 reviewers rated 5 stars
3 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Really impressed

5 stars out of a maximum of 5

First impressions, even before I opened the tube, are that I love the sleek gold-coloured tube. It looks so classy and expensive. The mascara wand head is one of the smaller varieties. I am old school and usually go for the traditional brush head, but I have read so many good reviews that this deserves an open-minded try. At first glance, the wand looked a bit empty of actual mascara, so I popped it back in again and got the same result. Maybe this is how this mascara works, I thought. So I did that little wiggle thing at the base of my lashes and smoothed it through to the ends. One stroke and I was impressed. Now, if you like the clumpy, thick, mono-lash vibe, then this is probably not for you. (Some people do actually like that thick look.) This gives a lovely length and separation to each individual hair, making them look longer, thicker and defined. But they stay that way rather than sticking together, which I was really impressed by. It made my lashes look so naturally thick, dark and long, almost like I had them tinted rather than simply wearing mascara. I don't like my lashes to look clumpy, so this is definitely more my kind of mascara. Usually, I don't apply mascara to my bottom lashes because, since menopause, I struggle with panda eyes no matter what mascara I use. For the sake of this review, I did apply it to my bottom lashes. I have dry eyes, often get ocular rosacea and have sensitive skin, but this mascara was absolutely fine for me. After 8 hours of wear, it hadn't budged one bit. No flaking or smearing at all. And when it was time to remove it, one swipe of eye makeup remover and it was completely off. I really like this mascara, and I am really happy to be able to use mascara on my bottom lashes again.

2026-09-08 by Wool Goddess**Verified Purchase**

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Review of mascara

5 stars out of a maximum of 5

It gives my lashes a lovely boost, making them look fuller, longer and more defined. It applies easily, separates the lashes nicely and helps create a more wide-awake look without too much effort. It’s great for everyday use and gives my eyes that extra bit of definition. Overall, a lovely mascara that’s easy to use and gives a great finish. I would definitely recommend it!

2026-10-15 by Srijana

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Review of mascara

5 stars out of a maximum of 5

I’m really pleased with No7 mascara! It gives my lashes a lovely lift, adds volume and length, and helps make my eyes stand out without looking too heavy. It applies smoothly, separates the lashes nicely, and gives a good finish for both everyday wear and evenings out

2026-10-15 by Srijana

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My favorite mascara

5 stars out of a maximum of 5

I got the brown one and it’s so perfect for autumn and makes my lashes look so good too, good length and volume makes my lashes look so good

2026-10-10 by Krinisha

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Mrs

5 stars out of a maximum of 5

No7 pro artist volumising mascara and it does gives volume to my natural lashes and lifts them and gives them good length and sculpts and curls my lashes so beautifully and definitely recommend to everyone. Please try it and thank me later.

2026-10-09 by Brownbeautydeep **Verified Purchase**

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Amazing Product

5 stars out of a maximum of 5

I always seem to get a reaction when using mascara but this is one which I’ve had on all day today and I’m happy to say I haven’t had any reactions. I love the wand, manageable and effective.

2026-10-04 by Sim K

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Lash lifter

5 stars out of a maximum of 5

Amazing product which make my lashes long lifted my lashes giving them high volume

2026-10-02 by Reviewbyme**Verified Purchase**

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No smudging

4 stars out of a maximum of 5

I always have to careful with mascaras. Even though it is less common with nickel now, some brands causes reactions like itching and watery eyes. Great news! No reaction! I was so happy and relieved. I had the feeling that the mascara was drizzling, however, nothing was found when I looked in the mirror. I think the best part for me was that even though I did not test the waterproof one, I did not look like a panda at the end of the day! NO SMUDGING!

2026-09-29 by Jeanette

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Lengthens with ease.

5 stars out of a maximum of 5

Beautiful mascara, jet black great wand application and the wand is designed really well it catches all the lashes even the tiniest ones and lengthens them amazing even with just one coat a noticeable change with just one want stroke. Perfect mascara easy to go on and easy to come off Id 100% reccomend this mascara.

2026-09-27 by Louise96

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no7 pro artist instant volumising mascara

5 stars out of a maximum of 5

I've been using this No7 mascara for a few weeks now and I'm really impressed. The formula builds volume and length without feeling clumpy or heavy on the lashes. Application is smooth — one coat gives a natural look, and two coats build it up nicely for a more dramatic effect. It holds up well throughout the day without smudging or flaking, even during long hours. The brush design makes it easy to reach the inner and outer lashes evenly. Overall, a solid mascara that delivers on both everyday wear and a bolder look when needed. Would definitely recommend!

2026-09-25 by bushra

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