Glam gift when you spend £50*
Glam gift when you spend £50*

Instantly amplify your lashes with this high impact glossy mascara, delivering up to 200% more volume.* Our clump-free formula glides on for a fuller-looking finish and lasting 24hr wear**

Achieve instant volume with this buildable, 24hr wear** mascara for a flake-free evening - because who wants that?!

Our non-clumping formula glides onto lashes for an intensely pigmented and glossy finish, so you can dial up your look and still feel like you.

Achieve up to 200% more amplified volume* and just like that, you're set for the night ahead!

Why You'll Love It:

  • Intensely pigmented: Whether you're heading out for lunch with friends or celebrating a milestone birthday dinner, this mascara provides an intensely pigmented, glossy finish to amplify your lashes all day long**.
  • Up to 200% volume*: This mascara delivers up to 200% more volume so you can dial up your look day or night..
  • 5-in-1 benefits: From sculpting and volumising to lifting, lengthening and curling, this mascara will deliver all-round.
  • 24hr wear**: No need to worry about touch-ups - this mascara has you set for the evening ahead!

*Based on instrumental measures after 3 coats

**Consumer study

^No7 shows real results without lash inserts or digital enhancements

Volume:7ml

Amplify your lashes in four simple steps:

Step 1: Place the brush at the root of your lashes.

Step 2: Wiggle the brush from root to tip for intense, pigmented volume and a fanned-out effect.

Step 3: Use the tip of the wand to coat the inner and outer corner lashes.

Step 4: Continue to layer for extreme impact and comb through for clump free definition.

Aqua (Water), Tribehenin, Glyceryl behenate, Propanediol, Acacia senegal gum, Helianthus annuus (Sunflower) seed wax, Potassium cetyl phosphate, Hydrogenated olive oil, Copernicia cerifera (Carnauba) wax, Oryza sativa (Rice) bran wax, Palmitic acid, Stearic acid, Triheptanoin, VP/Hexadecene copolymer, Arginine, Olea europaea (Olive) fruit oil, Mica, Hydroxyacetophenone, Mangifera indica (Mango) seed butter, Octyldodecanol, Olea europaea (Olive) oil unsaponifiables, Xanthan gum, 1,2-Hexanediol, Caprylyl glycol, CI 77499 (Iron oxides).

If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage occurs.

Frequently Bought Together

No7 Pro Artist Instant Impact Volumising Mascara 7ml

This item

No7 Pro Artist Instant Impact Volumising Mascara 7ml - Black

£17.95
4.97 star rating based on 106 reviews
+
No7 Pro Artist Silk Glaze Skin Tint 30ml

Recommended Item

No7 Pro Artist Silk Glaze Skin Tint Light 2.0 30ml

£17.95
Total Price:£35.90
Add both to basket

Customer Reviews

4.97 stars out of a maximum of 5
106 reviews
103 reviewers rated 5 stars
3 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Really impressed

5 stars out of a maximum of 5

First impressions, even before I opened the tube, are that I love the sleek gold-coloured tube. It looks so classy and expensive. The mascara wand head is one of the smaller varieties. I am old school and usually go for the traditional brush head, but I have read so many good reviews that this deserves an open-minded try. At first glance, the wand looked a bit empty of actual mascara, so I popped it back in again and got the same result. Maybe this is how this mascara works, I thought. So I did that little wiggle thing at the base of my lashes and smoothed it through to the ends. One stroke and I was impressed. Now, if you like the clumpy, thick, mono-lash vibe, then this is probably not for you. (Some people do actually like that thick look.) This gives a lovely length and separation to each individual hair, making them look longer, thicker and defined. But they stay that way rather than sticking together, which I was really impressed by. It made my lashes look so naturally thick, dark and long, almost like I had them tinted rather than simply wearing mascara. I don't like my lashes to look clumpy, so this is definitely more my kind of mascara. Usually, I don't apply mascara to my bottom lashes because, since menopause, I struggle with panda eyes no matter what mascara I use. For the sake of this review, I did apply it to my bottom lashes. I have dry eyes, often get ocular rosacea and have sensitive skin, but this mascara was absolutely fine for me. After 8 hours of wear, it hadn't budged one bit. No flaking or smearing at all. And when it was time to remove it, one swipe of eye makeup remover and it was completely off. I really like this mascara, and I am really happy to be able to use mascara on my bottom lashes again.

2026-09-08 by Wool Goddess**Verified Purchase**

Was this helpful?

The best Mascara

5 stars out of a maximum of 5

A lovely mascara for everyday wear

2026-10-25 by CristianeM

Was this helpful?

A lovely mascara for everyday wear

5 stars out of a maximum of 5

I love my eye after i used this máscara

2026-10-25 by TatiMonti

Was this helpful?

My fav mascara

5 stars out of a maximum of 5

This is the best mascara I have ever used , it gives instant volume to lashes , I use it in makeup routine

2026-10-20 by Neeru**Verified Purchase**

Was this helpful?

Great effortless product

5 stars out of a maximum of 5

I found this product goes on easily and stays put, leaving a natural look that lasts the day, this is a non clumpy product creating a lovely finish

2026-10-19 by Louiseellie **Verified Purchase**

Was this helpful?

BEST MASCARA

5 stars out of a maximum of 5

I have just got this mascara in the brown colour and i loooveee it! it gave me so much definition and length while was also super easy and clean to apply due to the brush shape!

2026-10-17 by Phoebe**Verified Purchase**

Was this helpful?

Review of mascara

5 stars out of a maximum of 5

It gives my lashes a lovely boost, making them look fuller, longer and more defined. It applies easily, separates the lashes nicely and helps create a more wide-awake look without too much effort. It’s great for everyday use and gives my eyes that extra bit of definition. Overall, a lovely mascara that’s easy to use and gives a great finish. I would definitely recommend it!

2026-10-15 by Srijana

Was this helpful?

Review of mascara

5 stars out of a maximum of 5

I’m really pleased with No7 mascara! It gives my lashes a lovely lift, adds volume and length, and helps make my eyes stand out without looking too heavy. It applies smoothly, separates the lashes nicely, and gives a good finish for both everyday wear and evenings out

2026-10-15 by Srijana

Was this helpful?

My favorite mascara

5 stars out of a maximum of 5

I got the brown one and it’s so perfect for autumn and makes my lashes look so good too, good length and volume makes my lashes look so good

2026-10-10 by Krinisha

Was this helpful?

Mrs

5 stars out of a maximum of 5

No7 pro artist volumising mascara and it does gives volume to my natural lashes and lifts them and gives them good length and sculpts and curls my lashes so beautifully and definitely recommend to everyone. Please try it and thank me later.

2026-10-09 by Brownbeautydeep **Verified Purchase**

Was this helpful?