Did you know, visible skin ageing accelerates by up to 50% in your 30's?
But No7 Prime Forever™ SPF50 Primer makes it possible to significantly reduce skin ageing activity* helping preserve skin in its visible prime.
Powered by our exclusive Glaciology™, which is formulated with:
- Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
- Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
- Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.
Our Prime Forever™ SPF50 Primer reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.
24 hour hydration. Our Primer visibly improves the quality and texture of your skin.^ Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly skin looks brighter and more luminous.† 96% said it gave their skin a healthy looking glow.±
It's fast-absorbing and leaves no white cast, so it can be used to perfectly prime your skin for makeup that lasts all day.†
"It preps and primes the perfect base for applying my foundation. My skin is soft and smooth, and I've had compliments that my skin gives a radiant glow." - Jasmine, Southampton±±
*From Antioxidant protection against surface oxidative stress
^Consumer Study assessing the appearance of dullness, uneven texture and tone
† Consumer Study
±Consumer study on 120 users
±±Received a free sample of the product
Results & Benefits
- WITHIN MINUTES: Reduces skin ageing activity.*
- WITHIN A DAY: Preserves skin for 24 hours from the moment of application.**
- PROVEN RESULTS±: 96% said it gave their skin a healthy-looking glow. 95% said it gave long lasting moisturisation to their skin. 90% said it effectively primed their skin for makeup.
- DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
- PROVEN HYDRATION: 24hrs of moisturisation.
- LIGHTWEIGHT TEXTURE: Fast absorbing and non-greasy.
FORMULATED WITH:
- Exclusive Glaciology™: Our [patent pending] antioxidant complex and our world first peptide technology. This primer helps support skin's self-protection against accelerated visible ageing.
- Niacinamide: Helps support skin's moisture barrier for a smoother, brighter complexion.
- SPF50 5* UVA: Our highest protection against UVA and UVB rays, the number one cause of skin ageing.
*From UV protection & Antioxidant protection against surface oxidative stress
**Reduction in surface oxidative stress from antioxidant protection
±Consumer study on 120 users
Volume:50ml
How to use: Apply generously every morning as the final step in your Prime Forever™ routine.
- Step 1: Cleanse your face with Prime Forever™ Transformative Gel-Oil-Milk Cleanser.
- Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
- Step 3: For additional hydration apply Prime Forever™ Weightless Moisturiser.
- Step 4: Finish your skincare routine with Prime Forever™ SPF50 Primer to protect & preserve your skin. Use at least two fingers' worth of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.
Aqua (Water), C12-15 alkyl benzoate, Dibutyl adipate, Glycerin, Ethylhexyl salicylate, Diethylamino hydroxybenzoyl hexyl benzoate, Butyl methoxydibenzoylmethane, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Niacinamide, Polyglyceryl-6 Stearate, Methylene bis-benzotriazolyl tetramethylbutylphenol (nano), Propanediol, Octocrylene, Phenylbenzimidazole sulfonic acid, Tribehenin, Aluminum starch octenylsuccinate, Phenoxyethanol, Sodium citrate, Tocopheryl acetate, Cetearyl alcohol, Potassium cetyl phosphate, Decyl glucoside, Polyacrylate crosspolymer-6, Polysorbate 20, Sodium hydroxide, Caprylyl glycol, Sodium hyaluronate, Caprylhydroxamic acid, Xanthan gum, Ethylhexylglycerin, Polyglyceryl-6 Behenate, Ascorbyl glucoside, Tetrasodium EDTA, Hydrolyzed rice protein, Pentylene glycol, Myrtus communis leaf extract, Citric acid, Camellia japonica flower extract, Propylene glycol, Dimethylmethoxy chromanol, Medicago sativa (Alfalfa) extract, T-butyl alcohol, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95.
WARNING: Avoid contact with eyes. If water gets into the eyes rinse well with water. Overexposure to the sun is a serious health threat. This product is not designed for sunbathing. For intentional and lasting exposure, apply the product before going into the sun, reapply frequently and generously to maintain protection. Do not stay too long in the sun, even while using a sunscreen product.
No7 Prime Forever™ SPF50 Primer 50ml
Our most advanced SPF protection, created to help protect and preserve skin's visible prime
4 instalments of
£6.23 with clearpayQuantity:
FREE GIFTS
Receive 2 free gifts when you spend £60 or more. Select both gifts from the selection at the checkout. This promotion is subject to availability while stocks last. Valid from 4th October until 7th October 2026 on No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or if it cannot be administered as planned.
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No7 Prime Forever™ SPF50 Primer 50ml
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
I’ve been using the No7 Prime Forever SPF50 Primer for a while now, and overall it’s a really solid multitasking product—especially if you like simplifying your routine. The biggest win for me is the SPF 50. It’s great knowing I’m getting strong sun protection without needing a separate sunscreen step every time. The texture is lightweight and smooth, and it glides onto the skin easily without feeling greasy or heavy. It gives a soft, slightly blurred finish that helps even out the look of my skin before makeup. Under foundation, it performs well. My makeup sits nicely on top and tends to last longer throughout the day without breaking up. It also doesn’t pill, which is something I’ve had issues with when layering SPF and primer separately. That said, it’s not perfect. If you have dry skin, you’ll probably still need a moisturizer underneath because it’s not very hydrating on its own. Also, like most SPF primers, you need to apply quite a bit to actually get the full SPF 50 protection—more than you might normally use for a primer. Overall, I think it’s a great option if you want a convenient, everyday product that combines sun protection with a smoothing makeup base. I’d especially recommend it for normal to oily skin types or anyone who prefers a more minimal routine.
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I really like how lightweight and smooth this primer feels on the skin. It creates a lovely base for makeup and helps everything apply more evenly without feeling heavy. The SPF50 is a big bonus too, making it a great addition to my everyday makeup routine. My skin feels hydrated, smooth and ready for makeup after using it.
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Absolutely love this primer! It feels lightweight, keeps my skin hydrated and creates a smooth, glowing base for makeup. I also love that it has SPF50, making it perfect for everyday use. Definitely my favourite No7 product! 🤍
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I am absolutely loving the No7 Prime Forever SPF 50 Primer! It is lightweight, beautifully hydrating, and leaves the skin with a gorgeous dewy finish. Having SPF 50 built-in makes it perfect for daily protection while prepping the skin for makeup. Plus, the bottle is a generous size, so a little goes a long way. Highly recommend!
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No7 Prime Forever SPF50 Primer is an everyday must use! I love how fresh my skin feels after using it
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This primer is really lovely. I am not really in the age bracket for this range (being more of the 'In need of scaffolding to lift everything' age range) but I tried a sample in store, and couldn't believe how soft and glowy it made my face look. Have ordered a back up straight away in the 50% off sale, as well as adding the matching serum. My skin is fairly normal with very few lines for my age (69), but I have a slightly sagging jawline and turkey neck (you can't have it all!). Keeping hydrated, weather/sun protected and keeping the glow are my main realistic aims now. I have rediscovered No 7 only very recently and I am very impressed.
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I use this everyday and absolutely love it, the primer is amazing at keeping your skin glowing and your make up stays put for the wholeday, knowing that my skin is also spf 50 protected is a massive win, I am a faithful spf wearer so this 2 on 1 works perfectly. I have used this since its launch and recommended it to everyone. Definitely one of my skin care favourites!
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Absolutely loving this SPF primer, the fact my skin is not only protected but also doubles up as a primer is 10/10 for me.
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I’ve only been using this for a week but I’m seriously impressed! As a mum I don’t get lots of time to do skincare, but at a minimum I’ve been making sure I apply the SPF50 Primer. It goes on lovely and gives the healthiest glow to my skin which seems to last for a long time! I wear this most days without any other product over the top, however, makeup also sits lovely over it! I’ll be purchasing again once it’s ran out for sure.
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If you want a product that combines serious sun protection with a glowy, smooth makeup base, this is a strong pick. It behaves more like a high-end hybrid sunscreen-primer than a standard silicone primer. High Sun Protection: Gives broad-spectrum SPF 50 protection without feeling like heavy, sticky beach sunscreen. Zero White Cast & Great Finish: Blends out completely clear and gives skin a soft, hydrated, "glass skin" glow. Skincare Benefits: Packed with antioxidants and No7's peptide technology to help protect against environmental aging/pollution over time. Makeup Prep: Grips foundation well and keeps skin from drying out during the day.
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