Did you know, visible skin ageing accelerates by up to 50% in your 30's?
But No7 Prime Forever™ SPF50 Primer makes it possible to significantly reduce skin ageing activity* helping preserve skin in its visible prime.
Powered by our exclusive Glaciology™, which is formulated with:
- Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
- Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
- Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.
Our Prime Forever™ SPF50 Primer reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.
24 hour hydration. Our Primer visibly improves the quality and texture of your skin.^ Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly skin looks brighter and more luminous.† 96% said it gave their skin a healthy looking glow.±
It's fast-absorbing and leaves no white cast, so it can be used to perfectly prime your skin for makeup that lasts all day.†
"It preps and primes the perfect base for applying my foundation. My skin is soft and smooth, and I've had compliments that my skin gives a radiant glow." - Jasmine, Southampton±±
*From Antioxidant protection against surface oxidative stress
^Consumer Study assessing the appearance of dullness, uneven texture and tone
† Consumer Study
±Consumer study on 120 users
±±Received a free sample of the product
Results & Benefits
- WITHIN MINUTES: Reduces skin ageing activity.*
- WITHIN A DAY: Preserves skin for 24 hours from the moment of application.**
- PROVEN RESULTS±: 96% said it gave their skin a healthy-looking glow. 95% said it gave long lasting moisturisation to their skin. 90% said it effectively primed their skin for makeup.
- DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
- PROVEN HYDRATION: 24hrs of moisturisation.
- LIGHTWEIGHT TEXTURE: Fast absorbing and non-greasy.
FORMULATED WITH:
- Exclusive Glaciology™: Our [patent pending] antioxidant complex and our world first peptide technology. This primer helps support skin's self-protection against accelerated visible ageing.
- Niacinamide: Helps support skin's moisture barrier for a smoother, brighter complexion.
- SPF50 5* UVA: Our highest protection against UVA and UVB rays, the number one cause of skin ageing.
*From UV protection & Antioxidant protection against surface oxidative stress
**Reduction in surface oxidative stress from antioxidant protection
±Consumer study on 120 users
Volume:50ml
How to use: Apply generously every morning as the final step in your Prime Forever™ routine.
- Step 1: Cleanse your face with Prime Forever™ Transformative Gel-Oil-Milk Cleanser.
- Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
- Step 3: For additional hydration apply Prime Forever™ Weightless Moisturiser.
- Step 4: Finish your skincare routine with Prime Forever™ SPF50 Primer to protect & preserve your skin. Use at least two fingers' worth of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.
Aqua (Water), C12-15 alkyl benzoate, Dibutyl adipate, Glycerin, Ethylhexyl salicylate, Diethylamino hydroxybenzoyl hexyl benzoate, Butyl methoxydibenzoylmethane, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Niacinamide, Polyglyceryl-6 Stearate, Methylene bis-benzotriazolyl tetramethylbutylphenol (nano), Propanediol, Octocrylene, Phenylbenzimidazole sulfonic acid, Tribehenin, Aluminum starch octenylsuccinate, Phenoxyethanol, Sodium citrate, Tocopheryl acetate, Cetearyl alcohol, Potassium cetyl phosphate, Decyl glucoside, Polyacrylate crosspolymer-6, Polysorbate 20, Sodium hydroxide, Caprylyl glycol, Sodium hyaluronate, Caprylhydroxamic acid, Xanthan gum, Ethylhexylglycerin, Polyglyceryl-6 Behenate, Ascorbyl glucoside, Tetrasodium EDTA, Hydrolyzed rice protein, Pentylene glycol, Myrtus communis leaf extract, Citric acid, Camellia japonica flower extract, Propylene glycol, Dimethylmethoxy chromanol, Medicago sativa (Alfalfa) extract, T-butyl alcohol, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95.
WARNING: Avoid contact with eyes. If water gets into the eyes rinse well with water. Overexposure to the sun is a serious health threat. This product is not designed for sunbathing. For intentional and lasting exposure, apply the product before going into the sun, reapply frequently and generously to maintain protection. Do not stay too long in the sun, even while using a sunscreen product.
No7 Prime Forever™ SPF50 Primer 50ml
Our most advanced SPF protection, created to help protect and preserve skin's visible prime
Quantity:
Save £10 + 3 for 2
Save £10 + 3 for 2 (cheapest item free) on our new Prime Forever collection. Discount will be automatically applied at basket. Excludes bundles. These promotions cannot be used in conjunction with any other offer and is subject to availability while stocks last. Valid from 8th April until 5th May 2026 on No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Loved using this - the formula is so lovely on the skin, leaves no white cast even with SPF50. It was so soft and creamy and made my skin so glowy. It also made my makeup look gorgeous on top !
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Cant believe how amazing this product really is. The results are noticeable straight away. Skin felt soft and smooth,not sticky at all.
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I’ve been using the No7 Prime Forever SPF50 Primer for a while now, and overall it’s a really solid multitasking product—especially if you like simplifying your routine. The biggest win for me is the SPF 50. It’s great knowing I’m getting strong sun protection without needing a separate sunscreen step every time. The texture is lightweight and smooth, and it glides onto the skin easily without feeling greasy or heavy. It gives a soft, slightly blurred finish that helps even out the look of my skin before makeup. Under foundation, it performs well. My makeup sits nicely on top and tends to last longer throughout the day without breaking up. It also doesn’t pill, which is something I’ve had issues with when layering SPF and primer separately. That said, it’s not perfect. If you have dry skin, you’ll probably still need a moisturizer underneath because it’s not very hydrating on its own. Also, like most SPF primers, you need to apply quite a bit to actually get the full SPF 50 protection—more than you might normally use for a primer. Overall, I think it’s a great option if you want a convenient, everyday product that combines sun protection with a smoothing makeup base. I’d especially recommend it for normal to oily skin types or anyone who prefers a more minimal routine.
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Have been using this product for a couple of weeks now and i’m seeing such a noticeable difference in my skin. I typically have very sensitive skin and this hasn’t irritated it at all, my skin looks brighter and feels so hydrated without being greasy. Love it 🫶
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It had lasted a long time and made my skin feel amazing and soft!
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Didn't go for the 3 for 2 offer incase I didn't like this new product, so bought just one. Tried it on my hand in store and liked it ( my hands are dry). However the application onto the face I found to be a bit too thick and it didn't glide on very easily. To combat that I dipped my fingers into a little water then apply it. That works fine. Its a bit greasy and shiny on the face initially but that disappears quite quickly. This feels more like a cream than a lotion and I'm a bit disappointed how it spreads. I do recommend it , but I would have preferred it " lighter". Therefore 3 stars
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Perfect protection, hydrating and not too greasy
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The texure fetele creamy and nourishing,making it a good for dry ore deshydrated skin.
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I really liked this product it instantly hydrates skin
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Great for daily spf+ makeup prep. Hydrating, smoothing.
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