All customer reviews

I’ve been using the No7 Prime Forever SPF50 Primer for a while now, and overall it’s a really solid multitasking product—especially if you like simplifying your routine. The biggest win for me is the SPF 50. It’s great knowing I’m getting strong sun protection without needing a separate sunscreen step every time. The texture is lightweight and smooth, and it glides onto the skin easily without feeling greasy or heavy. It gives a soft, slightly blurred finish that helps even out the look of my skin before makeup. Under foundation, it performs well. My makeup sits nicely on top and tends to last longer throughout the day without breaking up. It also doesn’t pill, which is something I’ve had issues with when layering SPF and primer separately. That said, it’s not perfect. If you have dry skin, you’ll probably still need a moisturizer underneath because it’s not very hydrating on its own. Also, like most SPF primers, you need to apply quite a bit to actually get the full SPF 50 protection—more than you might normally use for a primer. Overall, I think it’s a great option if you want a convenient, everyday product that combines sun protection with a smoothing makeup base. I’d especially recommend it for normal to oily skin types or anyone who prefers a more minimal routine.

Absolutely love this primer! It feels lightweight, keeps my skin hydrated and creates a smooth, glowing base for makeup. I also love that it has SPF50, making it perfect for everyday use. Definitely my favourite No7 product! 🤍

I am absolutely loving the No7 Prime Forever SPF 50 Primer! It is lightweight, beautifully hydrating, and leaves the skin with a gorgeous dewy finish. Having SPF 50 built-in makes it perfect for daily protection while prepping the skin for makeup. Plus, the bottle is a generous size, so a little goes a long way. Highly recommend!

No7 Prime Forever SPF50 Primer is an everyday must use! I love how fresh my skin feels after using it

This primer is really lovely. I am not really in the age bracket for this range (being more of the 'In need of scaffolding to lift everything' age range) but I tried a sample in store, and couldn't believe how soft and glowy it made my face look. Have ordered a back up straight away in the 50% off sale, as well as adding the matching serum. My skin is fairly normal with very few lines for my age (69), but I have a slightly sagging jawline and turkey neck (you can't have it all!). Keeping hydrated, weather/sun protected and keeping the glow are my main realistic aims now. I have rediscovered No 7 only very recently and I am very impressed.

I use this everyday and absolutely love it, the primer is amazing at keeping your skin glowing and your make up stays put for the wholeday, knowing that my skin is also spf 50 protected is a massive win, I am a faithful spf wearer so this 2 on 1 works perfectly. I have used this since its launch and recommended it to everyone. Definitely one of my skin care favourites!

Absolutely loving this SPF primer, the fact my skin is not only protected but also doubles up as a primer is 10/10 for me.

I’ve only been using this for a week but I’m seriously impressed! As a mum I don’t get lots of time to do skincare, but at a minimum I’ve been making sure I apply the SPF50 Primer. It goes on lovely and gives the healthiest glow to my skin which seems to last for a long time! I wear this most days without any other product over the top, however, makeup also sits lovely over it! I’ll be purchasing again once it’s ran out for sure.

If you want a product that combines serious sun protection with a glowy, smooth makeup base, this is a strong pick. It behaves more like a high-end hybrid sunscreen-primer than a standard silicone primer. High Sun Protection: Gives broad-spectrum SPF 50 protection without feeling like heavy, sticky beach sunscreen. Zero White Cast & Great Finish: Blends out completely clear and gives skin a soft, hydrated, "glass skin" glow. ​Skincare Benefits: Packed with antioxidants and No7's peptide technology to help protect against environmental aging/pollution over time. Makeup Prep: Grips foundation well and keeps skin from drying out during the day.

Sits so well under makeup, feels so smooth and hasn’t made my break out prone skin break out at all! A new staple