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Reverse visible signs of skin damage. Powered by a world first peptide technology.
The Science Behind our Peptides

The Science Behind our Peptides

Expertly developed through 15 years of pioneering research, our patented peptide technology in Future Renew™ supports skins natural self-repair process for younger-looking skin.



Pepticology, an advanced blend of skin identical peptides, prompts the skin into boosting collagen¹ and fibrillin², delivering more youthful looking skin with regular application³.

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Our Proof

'“With over 90 years of skincare expertise, No7 prides itself on ensuring it’s products provide customers with exceptional results. Advancements in science backed technology have been key to these results and include our proprietary, world -first peptide blend developed after years of research with the University of Manchester.



Pepticology effectively tricks the skin into thinking that it has been damaged to signal renewal of key proteins such as collagen and fibrillin thereby boosting skin’s natural self-repair mechanisms and targeting signs of cumulative damage both on and under the surface.


This has been a game changer for our consumers.”


- Dr Mike, Head of Science Research for No7



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Collagen and fibrillin are two of the skin's most important structural proteins. Together, they help maintain firmness, elasticity and resilience, supporting skin that looks smooth, plump and healthy.


Over time these and other proteins deplete within the skin resulting in visible signs of damage such as:


Fine lines and wrinkles

Lack of firmness

Uneven tone

Loss of radiance

Uneven texture


Future Renew™ Serum, formulated with our peptides, is clinically proven to reverse these visible signs of skin damage⁴.

Peptides act as messengers within the skin. They prompt your skin to repair itself by supporting the production of essential skin proteins: collagen and fibrillin.


Supporting collagen production helps to improve the skin’s firmness.

Supporting fibrillin production, helps to add bounce and improve the look of lines and wrinkles.

By supporting the production of both, our peptide technology helps restore visibly firmer, smoother and more resilient skin.

Future Renew™ has been:


Tested on over 8000+ consumers with over 45% skin of colour


Tested in 80+ studies including a 12-month clinical study


Backed by 15 years of research


Published in a scientific journal


Formulated with our patented peptide blend

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* 100% of women had visible damage reversal. Measured by expert grading of multiple signs of skin damage such as appearance of fine lines and wrinkles, evenness of skin tone & texture, radiance, and firmness on 44 women over 24 weeks of use of the Future Renew Night Serum. Images show case study demonstrating best results seen at 26 weeks in a clinical study. Most users experienced noticeable improvements in visible signs of damage.

^Consumer study. Users saw a reversal in: appearance of fine lines and wrinkles, uneven tone and texture, dryness; feel of lost elasticity/firmness

^^ Consumer study on 185 women

~ Consumer study. Users saw a reversal in: appearance of fine lines and wrinkles, uneven tone and texture, dryness; feel of lost elasticity/firmness.

= Expert grading of the appearance of lines, wrinkles and uneven texture

¹ In vitro

² In vivo biopsy study

³ Consumer studies

⁴ Appearance of fine lines, wrinkles, uneven texture, firmness, skin tone evenness, radiance