Discover face serum benefits: beginner guide

‘Serum’ has become a real buzzword in recent years when it comes to making the most of your skincare routine – and for good reason. You’ve probably heard about the incredible results that adding a serum can bring or tried one (or more) for yourself – but have you ever wondered exactly what a face serum is? Read on to find out everything you need to know about these powerful skincare products, from what makes serums so effective to the must-try ingredients to look out for.

What is a face serum?

Face serums are lightweight, easily absorbed liquids. They’re designed to target specific skin concerns, including fine lines, wrinkles, and uneven skin tone. Serums deliver a high concentration of active ingredients, such as hyaluronic acid or vitamin C, making them an effective way to achieve your skincare goals. Serums can hydrate, smooth, plump, firm, exfoliate or brighten – it all depends on the exact formula you choose.

Serums come in gel, oil, lotion or water-like consistencies but all tend to be thin and easily absorbed, making them ideal for layering. Apply your serum after cleansing and before moisturising.

Although serums are hydrating, they work differently to moisturisers. Serums are designed to quickly sink into the skin, penetrating through to reach the deeper layers, while moisturisers are designed to sit on the top layers of the skin. Using both a serum and a moisturiser as part of a multi-step skincare routine is best.

Why should you use a face serum?

Adding a face serum to your skincare can truly be a gamechanger, allowing you to tailor your routine to your skin’s unique needs. The high concentration of powerful ingredients along with the ability to penetrate the skin means that serums can deliver all those age-defying, hydrating or brightening benefits to the deeper layers of the skin.

What are the benefits of face serums?

Each serum will contain a unique blend of ingredients designed to treat specific skincare concerns.

Derm Solutions™

No7 Derm Solutions™ Skin Balancing Serum is proven to reveal visibly healthy & balanced looking skin in just 4 weeks. Formulated with Anti-oxidant complex; a powerful blend of Green Tea, Vitamin C & Vitamin E, this serum improves the appearance of uneven skin tone, oiliness and uneven texture & pores.

Expertly developed with leading dermatologists, it is suitable for all skin types, even sensitive and restores the skin’s natural balance.

Pepticology™

Powered by Pepticology™, a world-first peptide technology. Exclusive to No7, this breakthrough technology supports skin’s natural self-repair. With damage reversal skincare products with peptides for both your day and night to include in your skincare regimes to reverse the visible signs of skincare damage*

*Consumer study. Users saw a reversal in: appearance of fine lines and wrinkles, uneven tone and texture, dryness; feel of lost elasticity

Hydrate and soothe the skin

A layer of serum can provide long-lasting hydration to the skin, helping to replenish skin with moisture. Try No7 Menopause Skincare Instant Radiance Serum, formulated with nourishing Lipids and Ceramides, Soy Isoflavones and Hyaluronic Acid to hydrate skin for 72 hours. It’s also suitable for sensitive skin and comes with an instant cooling applicator, designed to help soothe hot skin.

Reduce the appearance of fine lines and wrinkles

Deliver a dose of age-defying ingredients to tackle fine lines and wrinkles with a targeted serum. Try No7 Restore & Renew Serum, which includes age-defying collagen peptide technology, Pro Retinol to support the skin’s renewal process and Antioxidants to protect your skin from the key signs of ageing.

Refine pores and boost radiance

Serum can be used to boost the skin’s natural defences for healthier-looking skin. Try No7 Early Defence Glow Activating Serum, which works to help clear and refine pores for a youthful, glowing complexion. As an added benefit, it includes No7’s Double Defence Technology to protect skin from environmental stressors.

Which ingredients in serum should I look for?

Matrixyl 3000 Plus™

Meet No7’s next generation age-defying collagen peptide technology: Matrixyl 3000 Plus™. It’s proven to visibly reduce the appearance of even the deepest, most stubborn lines and wrinkles. For a concentrated hit of this age-defying ingredient, try No7 Laboratories Line Correcting Booster Serum, formulated with 7x more Matrixyl 3000 Plus™ than our clinically proven serums.

Hyaluronic Acid

Hyaluronic acid helps to replenish the skin’s moisture levels, resulting in a plumper, smoother and more youthful-looking appearance. Try No7 Protect & Perfect Intense Advanced Serum, which combines Hyaluronic Acid with Pro Retinol to support the skin’s renewal process.

Vitamin C

Vitamin C is a powerful antioxidant, which helps to illuminate a dull complexion and reduce the appearance of uneven skin tone. Try No7 Radiance+ Vitamin C Serum for brighter and glowing skin in just one day.