All customer reviews

I’ve been using the No7 Prime Forever SPF50 Primer for a while now, and overall it’s a really solid multitasking product—especially if you like simplifying your routine. The biggest win for me is the SPF 50. It’s great knowing I’m getting strong sun protection without needing a separate sunscreen step every time. The texture is lightweight and smooth, and it glides onto the skin easily without feeling greasy or heavy. It gives a soft, slightly blurred finish that helps even out the look of my skin before makeup. Under foundation, it performs well. My makeup sits nicely on top and tends to last longer throughout the day without breaking up. It also doesn’t pill, which is something I’ve had issues with when layering SPF and primer separately. That said, it’s not perfect. If you have dry skin, you’ll probably still need a moisturizer underneath because it’s not very hydrating on its own. Also, like most SPF primers, you need to apply quite a bit to actually get the full SPF 50 protection—more than you might normally use for a primer. Overall, I think it’s a great option if you want a convenient, everyday product that combines sun protection with a smoothing makeup base. I’d especially recommend it for normal to oily skin types or anyone who prefers a more minimal routine.

I love how easily it absorbs and doesn’t leave my skin looking greasy or leave a white cast. I’ll be buying on repeat as it’s a hero product

I'm seriously impressed with this Primer , as I lead an outdoor life the high spf is important to me , alongside its lightweight texture and easily absorbed leaving a smooth base for makeup or i sometimes wear alone on no makeup days

I’ve been using this for and 4-5weeks and I’m obsessed, always remember you only need to use a small pea size dot of product it goes far

Loved using this - the formula is so lovely on the skin, leaves no white cast even with SPF50. It was so soft and creamy and made my skin so glowy. It also made my makeup look gorgeous on top !

Cant believe how amazing this product really is. The results are noticeable straight away. Skin felt soft and smooth,not sticky at all.

Have been using this product for a couple of weeks now and i’m seeing such a noticeable difference in my skin. I typically have very sensitive skin and this hasn’t irritated it at all, my skin looks brighter and feels so hydrated without being greasy. Love it 🫶

It had lasted a long time and made my skin feel amazing and soft!

Didn't go for the 3 for 2 offer incase I didn't like this new product, so bought just one. Tried it on my hand in store and liked it ( my hands are dry). However the application onto the face I found to be a bit too thick and it didn't glide on very easily. To combat that I dipped my fingers into a little water then apply it. That works fine. Its a bit greasy and shiny on the face initially but that disappears quite quickly. This feels more like a cream than a lotion and I'm a bit disappointed how it spreads. I do recommend it , but I would have preferred it " lighter". Therefore 3 stars

Perfect protection, hydrating and not too greasy