All customer reviews

Really great colour and coverage, goes on nicely covers all lashes. Only negative thing I would say is that the mascara dried and fell off of my lashes a little during the day. Nothing too bad, and I will definitely still use the product. Is also a good price, as have used more expensive mascara that were inferior.

I bought this as an alternative to my usual brand because of the advertised features. It is surely the worst mascara I have ever used. One coat hardly makes any difference but it sets so hard that it is impossible to apply a second coat. By the end of my day it had all disappeared so not very durable either.

Pretty rubbish mascara. Doesn't smudge and comes off in fibres but not very effective in lengthening lashes. Minimal effect.

This mascara is terrible... I specifically wanted a mascara which doesn't flake or smudge and stays looking good all day. I checked with the make-up assistant and she assured me this mascara 'wouldn't go anywhere once applied. However, after only an hour of use the next day, I noticed it had flaked really badly leaving specs of black all around my eye area. This also happened the next time I tried it out. It is by far the worst mascara I have ever purchased... poor quality and a complete waste of money.

This is the worst No7 mascara I’ve had - difficult to remove then when it does it’s in lumps which are left over your face.

I bought it for a wedding so I could wear all day. It clumped straight away and looked awful. I removed it will either water or a face wipe and it came off in a weird way removing my eyelashes. I complained and Boots responded by saying that it is only to be removed with warm water in a pad. I appreciate this is what it says however a product should not damage your eyelashes in this way if used with water or a make up remover wipe. They have apologised and refunded me however I would not recommend it. I normally use No7 mascara and this is by far the most disappointing product.

I bought this mascara last week. When I first applied it, I was really pleased with the look it created. It lengthened my short eyelashes and didn't smudge or fade during the day. However, removing it was simply a disaster! I used warm water on a cotton pad as advised, but the mascara immediately flaked into loads of tiny black bits which went all over my eyes (and even inside my eyes leaving them itchy and dry all evening!) I haven't used it since and will be returning it to my store and hoping for a full refund as I believe this product is faulty! Really disappointed in No 7!

This is the worst mascarw ive ever bought. Clumpy, impossible to get off without half your eyelashes going with it, flakes off. A complete waste of money.

Rubber like consistency.eye lashes clump together and can't get it off

I normally love No 7 make up, but this mascara is awful. Clumps eyelashes together, then pulls most of them out when washing it off, due to what can only be described as a rubbery texture. Used it for a few days but will have to throw it away before I have no eyelashes left!