All customer reviews

It is obviously a mascara that coats your lashes and it separates but it doesn't build up body or length, that's the first draw back for me. The second is that when you put it on, it takes a while to dry so if you sneeze your lashes clump together while they are still wet, in fact clumpiness was a problem for me with this mascara - after almost every application I had to separate lashes with an old (clean) mascara brush. The third is taking it off - when I was wash my face, it comes off but it comes off all over my cheeks so i have to wash my lashes first, then wash my face then wash the flakes off my face! It was better if I took the mascara off first with oil before washing my face. Maybe it's just to inventive and different for me, but this mascara is just not for me.

Having been wearing tubing mascara a for a few years now it's great that No7 have dipped their toes into this type of mascara. I have tried them all, Blinc, Clinique lash power, Loreal's (although this was terrible) and more recently Mirenesse (an Auzzie brand). No7 really have got it right with this one, it coats evenly with a good build, last more than 24 hours without flaking and comes off cleanly. Finally I have found my mascara - thank you!

There’s not a whole lot of difference really. I like my mascara to be quite natural looking but ideally to actually have a visible effect. It offered zero volume even after multiple coats. It says it’s “life proof", that you can even wear it whilst at the gym. So after a long work out, it was disappointing to see little flakes of it just under my eyes and as for it being smudge proof, it does stay on relatively well but not well enough to live up to that claim. It can only be removed with warm water which is abit of a pain if you just want to take it all off with a make up wipe. Doesn’t budge whatsoever with a wipe. Although it comes off in little tubes, you do have to double check you have them all otherwise you’ll wake up in the morning with clogs in the corner of your eye from the residue and still be pulling the tubes off.

This mascara does not give volume to lashes and makes me look as though I have fewer lashes than before. While it is waterproof I find it messy to remove, flaking all over my face. I prefer my previous No.7 mascara.

This has got to be the worst mascara I have tried. Instantly made my lashes clump together in thin spidery lengths. I'm not sure if its the current heatwave but they looked very dried out and frazzled.

I cant tell you how disappointed I am with this mascara, I live in a very hot humid country and yes I agree the mascara stays put but it looks so bad who would want it to? lashes look short, stubby and stick together like they are glued.THEN you cant get it off! It does NOT come off easily at all and will NOT come off with eyemakeup remover so as I use that to remove other eye makeup using hot water is just another thing to add to the list and it takes ages, comes off in lumps and flakes which stick all over your face and go in your eyes. Gutted No 7!! Im sending it back!

Got this mascara yesterday tried it out last night came straight off, clumped my eyelashes together. All in all not impressed at all £12.50 not well spent at all!! Came off with a big standard make-up wipe too...so all this warm water business is rubbish.

To say that one of the mascaras features is that it is non flaky, all this did was flake. It didn't stay on my lashes until the end of the day, instead flaked off by about 2pm. After application my eyelashes were glued together, the look you would expect from a cheaper branded mascara. I have had to buy a different mascara and this has put me off No7 mascaras.

Bought this mascara the other day and its awful! Doesn't lengthen lashes, just makes them clumpy because its really wet whilst applying! When washing it off in the evening it makes your eyes all sticky and it looks like spider legs all over the sink, I panicked as I thought my eyelashes had fallen out! I dread to think what the waterproof version is like as this was a nightmare to remove and made my eyes sore from trying to clean off! Would definitely NOT recommend this mascara!

I use a product under my eyes which I love the only downside is it makes my mascara smudge and I end up with darker eyes than I started with! I have been using a similar mascara with a higher price tag which is good but tends to flake. I thought I would try No7 stay perfect but didn't expect it to match up. I was wrong this product is great it doesn't smudge or flake and stays put all day. I would really recommend this product.