A good mascara for daily use. Provides a natural look and really does stay on all day. I do not find that it gives the intense volume that the No 7 Extravagant volume mascara does. It also requires several coats in order to develop a voluminous look.

i recently purchased this with my £3 off no7 voucher and am really pleased with it. while it doesn't give the most dramatic lashes in the world, it does offer outstanding separation- probably more so than any other mascara I've tried- and that in itself makes my lashes look full and fluttery and lovely. I have the black shade which is richly pigmented, and the mascara definitely makes my lashes and eyes look more defined but still natural and not over the top. non-irritating, easy to apply with zero smudging, clumping, or transfer, and it really does stay put til you decide to remove it.

I have been using this mascara for over 7 years with no complaints , but the new “improved” version is very disappointing . I bought 3 as they were on offer , not realising that the changes would make it so poor . It clogs after the first dip of the new wand ( the old wand was so much better ) . It is very difficult to cover the bottom lashes because of the clogging . The old wand was thin enough to get the the shortest lashes . I will be looking for a new brand .

After many years using the much wetter Lovely Lashes (discontinued) it took me a while to get used this mascara. It’s quite dry & plasticky & I find it needs to be applied quickly & in one go - layering doesn’t work, you end up with plasticky lumps. If I apply it quickly I find it lifts & separates my lashes & looks good, although it’s trickier doing bottom lashes. It comes off easily with water although in lots of little plasticky bits - a bit odd but having got used to it I prefer it to the big black smudges you get removing other mascaras.

This mascara is perfect if you want to avoid smudging under your eyes. No need to remove with make up remover at the end of the day, just warm water. It comes off ‘in fibres’. This is my go to mascara at the moment, especially good whilst wearing a mask as it does not budge!

This is my daily staple mascara. It's the only one I've found that doesn't flake off. I can even sleep with it on and it be good to go the next day. I like the thin brush and the medium effect it gives. For a night out or a more glam look, I wear benefit's waterproof They're Real mascara which gives a dramatic lengthening and voluminous effect. But that will flake quicker than this, and I prefer a slightly more natural look in the day.

Bought this on Friday after reading reviews thought I'd give it a try. I have oily eyelids and always end up with transfer to upper lids and lower panda eyes. I've tried loads of different mascaras such as YSL Estée Lauder, Japanese super waterproof lots of so call smudgeproof ones. I tried it yesterday and wow no smudge no budge no panda eyes blows the rest out of the water. Easy to remove with water and a cotton pad. Not dramatic I will say but my eyelashes aren't what they once were but not bad so I'm happy to forego drama in favour of no panda eyes. Please don't discontinue or change formula now ive found my forever mascara!

This has been the only mascara I can use for years. It’s definitely not for everyone and takes a bit of getting used to, but I won’t use anything else. Every other mascara I have ever tried comes off under my eyes after an hour, tops. Not this stuff - I can wear it all day with nary a smudge. It comes off easily with warm water, but there is a technique to it and I can understand some of the other frustrated reviews. Please No 7 don’t ever change or discontinue this - I will be devastated if you do!!

I’ve been using this mascara for around a month now and I absolutely love it! I have tried literally every waterproof and smudge proof mascara yet always end up with a shadow under my lower lashes by 2pm and have to redo my face - not practical for me. Then I found the review of this one and it sounded ideal and at half the price of some of the others I had tried I gave it a go! Not a single smudge - ever! It is absolutely perfect for me. You must read the directions carefully for removal - reading some of the reviews I don’t think they have done this. It is a tubing mascara so forms a tube around your eye lash. To remove you need to soak a cotton wool pad in warm water, hold over your lashes for about 30 seconds or so then sweep downwards to remove. That’s it - no need for removers just water and cotton wool. Also comes off well in the shower. I can’t rate this highly enough. Please never discontinue this mascara Boots!!

I have spent the past 7 years trying to find a mascara that would stay on my lashes. Everything I bought, cheap to expensive, would flake off making me looking even more exhausted than the dark circles under my eyes already did. This mascara is a complete revelation as it stays on my lashes all day with no flaking or smudging, no matter what I do or what summer water fun my children throw at me. Well worth trying if you haven’t found a mascara with staying power.