All customer reviews

Accidentally stumbled upon this in store and I've never bought anything like it. Easy to apply, doesn't smudge all day, waterproof, tear proof and life proof. I've even slept with it accidentally still applied and woken up with it still perfectly in place. To remove I just wash my face with warm water, gently rub my eyes with a cotton bud and voila - little tubes of mascara just slide off your lashes - can even remove whilst having a shower. No smudges, nothing. I LOVE THIS MASCARA!

I've been using the mascara for a few years now and it is the best. I've tried almost every high end brand that claims no smudges or panda eyes but they do not compare to this one. Makes my lashes look so much longer too.

I love this mascara.... it stays put, no dark oily smudges left on my eye lids like other mascaras and because of the fine small brush, i can apply the mascara easily onto my short eye lashes without them clumping together. Easy to wipe off with just warm water. Just don't rub your eyes when doing a very hot sweaty workout as then it would come off then too! Worth the money.

I've been searching for a new mascara for a long time since my last favourite was discontinued (Covergirl lash blast length). This is now my new favourite and even better than the Covergirl! It stays on all day and is super easy coming off with the warm cloth. It's great if you are looking for a mascara that doesn't clump and highlights your natural lashes. It's really great for when you want an every day minimal makeup look.

I'm so pleased that this mascara works so well for me. I wear glasses and other mascaras smudge almost straight away but this one hardly budges. I will buy again definitely

One of the few mascaras that does not give me panda eyes but slides off with warm water. My tip is that its Worth having a clean mascara brush to use alongside to separate the lashes between coats of mascara.

Love this product. Have used for ages. It stays perfectly all day and is so easy to remove. Doesn’t budge with rain or sweat when exercising yet comes off easily with water in the evening. I don’t get any flaking or smudging like I have with other mascaras.

Great product goes on smoothly and grest coverage.

I wear other mascara for a more dramatic night out effect but this is by far the best all day mascara I've ever worn. It comes off easily using a flannel or cleanser as little tubes - no panda eyes!

I bought this a couple of weeks ago, it makes my eyes itchy and my lashes all gritty. I normally buy all my cosmetics from No7 as I find them really good and well priced. This is the worst mascara I have had in your range, cant take it off at night with wipes, only soap and water and you have to scrub your eyes to get it off. Not good