I've yet to find a No7 mascara that really does it for me and this one is no exception. It goes on smoothly and is clump-free as promised, but it is a very light natural look. I didn't find it volumising and I thought it made my lashes look short. I've got to say, being able to take it off with just water is ingenious though. Since it's splash proof, I'll probably wear it on holiday for the daytime but this is not a striking enough look for me normally.

This is brilliant for me as I can now wear mascara again. ‘Normal’ mascaras gave me panda eyes. Don’t buy if you are looking for voluminous lashes and all the usual mascara jargon that is advertised. This mascara is different to that and suits my mascara needs to a tee. I cleanse my face at the end of the day with cleanser and a hot flannel and it comes off with ease.

I have very oily skin/eye lids and I have tried so many mascaras but ALWAYS end up with panda eyes after only a few hours of wear. I have countless money on products from high-end to drugstore mascaras, even ones claiming to be waterproof/smudge-proof but none have ever delivered. However, I tried this mascara a couple of years ago and have never looked back since! I can wear this ALL day and there will be no traces of panda eyes or any smudges. I cannot recommend this enough for anyone who also struggle with getting panda eyes! I have tried a few other mascaras from the No.7 range but this is by far the best and has the best staying power. Comfortable to wear and easy to remove as well. Will not be using any other mascara from now on!

I have long eyelashes, oily skin and i am quite a heavy blinker so no matter what mascara I wear it ends up smudging under my eyes and I look like a panda! I have tried this a few times now and it doesn’t budge - I have even be able to use it on my lower lashes. Would highly recommend if you struggle with mascara staying in one place!

I've been using this mascara for over two years now and it's absolutely my favourite. It's not dramatic but it looks good and goes on beautifully, doesn't smudge, lasts ages and comes off with warm water. What more do you need.

I have only worn the original blinc tubing mascara for last 15 or more years. Any attempt to use normal mascaras results in stinging as soon as I start to apply it. I only just found out that this is a tubing mascara or would have tried it sooner. Goes on easily, lasts, easy to remove, more readily available - I'll be switching to this. This type may not be as dramatic as others, but I find them a saviour for sensitive eyes and they only budge with warm water. Can even wear skiing.

Stays on all day, removes with a muslin cloth and warm water.

This mascara does not shift. Once you put it on, it forms little ‘sleeves’ over your lashes which stay put until you decide to remove them with warm water. I have deep set eyes and it has never let me down.

I purchased this mascara after trying many so called waterproof ones across the board cost wise, many different makes. I was disappointed time and again! I use eye drops and everyone proved not! To be waterproof. I was recommend Stay Perfect after asking at the pharmacy if they could recommend a mascara that wouldn’t run after using eye drops. When I went to purchase one I was concerned that it didn’t state that it was waterproof, I asked the assistant and she said it was. I purchased two one black and one brown/black. WOW.. what a fantastic product, after wearing all day with no dark shadows under my eyes I thought I was in for a battle to remove it, But no it was so easy and cleaned of beautifully. It also looks great and covers really well and so easy to apply, and it feels so natural. I am beyond thrilled to of found this mascara. Please don’t ever change it as it really is PERFECT AND STAYS THAT WAY!

I have tried a lot of mascara's, expensive and cheap and ALL seem to smudge a little after a few hours and it drove me mad. This mascara does not do that at all and it is such a relief to have this and I will not be changing to another. This mascara is pretty easy to remove, just use a cotton pad rinsed with as warm water as you can handle and hold onto the lashes and slowly the mascara will just slide off.