All customer reviews

I was put on to this mascara by a Boots assistant and have never looked back. It never smudges whatever the weather and it is so easy to remove with just water.

The worst mascara i have ever bought. It dries before you have even had the chance to comb through. Will be taking it back for refund. Have always bought No.7 mascara but this is big disappointment. Didn't want to give it even one star but had to to submit review!

I have to be careful what use as have had cataract operations and I find this is too sticky and little, very tiny, flakes are found on my skin so I think it isn't for my eyes. Takes a bit to remove also.

I found this product disappointing. I bought it after an independent review claimed it was a mascara to brush on and leave. I wanted a product which would stay on without my having to check it. The brush made it awkward to apply. The lashes stuck together and needed separating with a separate brush. Once the product was dry it came off in flakes. I would not buy this again, nor would I recommend it.

this mascara is just awful! yes it stays on but it almost impossible to take off! it just clumps together on my eyelashes and comes off in massive lumps whilst taking some on my eyelashes with it! very disappointed with the product, i normally love no.7 mascara

I love this product, its very similar to one i was already using by Clinique. I love the fact i can put it on and not have to worry about it all day as it stays put and being a mum, care to my disabled sons and student means my life is hectic and this gives me 1 less thing to worry about.

Read the reviews before buying as have problems with mascara smudging under eyes (wear contact lenses) but can say this does exactly what they say. Can wear on bottom lashes and stays there all day even through a gym session.

Not much volume unless used over another mascara but it stays in place without smudging or washing. It's very easy to remove when you want to.

After reading so many poor reviews, I felt it necessary to give this product a thumbs up. Brilliant for everyday wear, or build it up for full on evening glam, this mascara won't budge, something I cannot say to be true of any other mascara ever...all the ones I've tried at least. Removal is qucik and simple, i have become quite the pro at removal, so I don't bother to use anything but warm water and my fingers...just rinse with warm ater or a ew secconds, then gently pull along the length of your eyelashes and it will come away into your fingers, it's not the recomended way, but it is the way that has worked best for me, you may notice the odd lash come away, but nothing more than natural shedding...remember, you loose on average 100 hairs rom your head a day, eyelashes do a similar thing (not loosing 100 obvs, that would leave youwith bald eyes!) I have been using this product for over a year and a half, with no problems, the effect is superb and I can't stress enough, this product doesn't only work, it knocks the socks off the competition....no more panda eyes for me. Note to Boots: Please don't ever change the formula of your product, it works perfectly, holds up as long as you do and removal is a dream.

If you like a mascara with staying power and the reassurance that it will last without flaking or smudging.Which means you can be confident all day or night and will only have to check your make up to reapply lipstick! Comes off by gently rubbing the area with warm water and cotton wool or for example I get away with applying a little cleanser a couple of times then toner on cotton wool in the simple range.Again rubbing gently but do not copy as you should research these products can be used on your eyes also check that it does not irritate you personally. The mascara is a little messy when removing it as it comes off in small clumps.So worth it for a mascara that will stay perfect.