All customer reviews

Dries quickly and is quite 'crispy', very difficult to put on a second coat.

I bought this last week as I needed a decent waterproof mascara and I've been using it for the past three days. Positive points: I found it pretty easy to apply and didn't look clumpy as long as you apply quickly as it dries fast. It is definitely waterproof and tear proof - Not a smudge in sight after a full day's use. Really easy to remove - Just a warm cotton pad and completely comes off after about 30 seconds of soaking. The negatives: I didn't find you could really do more than one coat or it did look clumpy, so best for a day look, not a going out look. I found that after gently soaking off, I would lose several eyelashes each time I removed it, much more than any other mascara I've ever used. Because of this, I'm not going to use this again as I really feel that I'll end up with hardly any lashes in a couple of weeks. This is possibly a personal reaction and may not affect other people, but really lowers th product score for me. I'll stick to the other No7 mascaras and the search will continue for the perfect waterproof one....

This is the best mascara I have ever tried, my eyes are really sensitive to oils in other mascaras and this one is great no sore eyes at all. As long as you follow the application and removal instructions properly it is so easy to apply and remove. Will definitely buy this again.

Having always used MaxFactor masterpiece, I decided to try this one as it was on a 3 for 2 offer and got it with a couple of other No.7 products that I buy. I find that the No.7 lasts better than MaxFactor and doesn't leave the black residue at the end of the day that I got on my lower lashes with MaxFactor. It also coats your lashes better and quicker than the MaxFactor and actually its pretty much life proof as it says on the description, after using the MaxFactor for many years I was very quickly impressed by the No.7 one and I won't be going back.

I wear contact lenses so this is perfect for me. I also have sensitive skin so when it came to removing the mascara it was excellent. I didn't have to rub my eyes to get it off, all I had to do was get a cotton wool pad with warm water on it and gently hold it on my eyes. Wow if like magic it came off so easy. Yes I would definitely recommend buying it!

Extremely disappointing mascara. I have used a different No 7 mascara for years and assumed that this would do what it said. I found the application to be poor. It didn't enhance my eye lashes in any way and it certainly didn't stay put. A complete waste of money in my opinion.

My eyes water quite a lot and this mascara doesn't run at all! It's really easy to apply, doesn't clump lashes together, lasts all day, and doesn't smudge. Unlike other waterproof mascaras, it's also really easy to remove. No need to rub at your eyes, it just wipes straight off! Brilliant!

I use a different mascara for length then apply this over the top. Washes away in blobs with warm water. Great product if used correctly,

This is the only mascara I have used that doesn't smudge. It only comes off when you rinse your face in warm water. Highly recommended.

This mascara has a small brush , but gives great lashes , I don't feel as I have mascara on ! The best is how easy it is to take of , just warm water and it come off one sweep wth a warm cloth .