All customer reviews

I've been buying this mascara for over a year now. My lashes are long, full, curl and hold all day. No smudging. I do find it drys up quickly so I tend to have two on the go, worth it for the results.

I don't know how this can be called waterproof got splashed in a jacuzzi and ended up with 2 black eyes and black running down my cheeks, really embarrassing.

I brought this to try and what a waste of money doesn't look like it even comes out. DO NOT BUY !

Not waterproof. Not even splash proof. Didn't even stand up to rain so would be utterly useless for exercise, swimming, heat etc. On the positive note however I was able to exchange for a different product with absolutely no problem, so great customer service.

I have been buying this mascara since it first came out. I am fair with long lashes and wear the brown/black, I have only tried other brands when I haven't been able to buy this colour and none have proved to be as good as No 7. Having sensitive eyes, they water a lot, I need a waterproof mascara and this one never budges (until you need to remove it with wipes). I prefer the traditional wand this mascara has and the build up effect is great so you can have light coverage during the day and wear more layers for evening. It doesn't cause panda eyes or flake, it stays where you put it - on your lashes. Hope this is around forever.

Absolutely love this, would definitely buy again! Highly recommend!

I was recommended this mascara by a friend, and I bought 3 of them in a special offer. I have long blonde eyelashes, and using a double coating of this it looked like I had no eyelashes at all. This is without doubt the worst mascara I have ever used in 55 years of makeup. I thought all mascaras are pretty much the same, but this is a totally pointless waste of money. I have tried 2 different tubes over a period of 2 weeks, and no improvement. This morning I used an old Lancôme mascara from the back of my drawer that is at least a year old, and 1 coat of that was much more obvious.

I'm very pleased with this mascara, it gives good definition and doesn't run.

I bought this mascara as recommended by No 7 expert at my local Boots. Other mascaras leave me with panda eyes. This one lasts all day, gives me longer looking eyelashes and no flaking. Highly recommend :-).

I bought this mascara I found the wand easy to use and the results were amazing.natural luxurious lashes