All customer reviews

Excellent mascara The only one I’ve found that doesn’t smudge

Love this mascara; great application, no clumping or smudging, and easy to remove, even though it's waterproof. Recommended!

This waterproof mascara does have volume but you need to apply it several times

Having sensitive watery eyes this is the only mascara I can use. Great product and cheap.

I have been using this mascara for a couple of years and am pleased with it.

I bought this mascara using a gift card I got for Xmas and I’m so happy that I did! I use about 1 to 2 coats of the stuff and it gives off a natural look. However, the reason Ives only given it 4 stars is if you want the “Intense Volume” effects then you’ll have to use about 3 to 4. On the bright side, the only way this will smudge, is if you’re taking it off. 100% would buy again as it is great for a natural look (especially in the brown version).

I've been using waterproof mascaras for a couple of years now because one of my eyes water in the summer, only problem is i havent found one that im really happy with until i tried this one, was actually the length one I wanted but my boots didn't have it in the stock at the time so I went for the volume one instead. Its actually very good, goes on well, no clumps, leaves my lashes really thick and gorgeous looking, the best bit is that it comes off no bother with my cleanser, no rubbing and NO panda eyes in the morning, only thing was i would love them bit longer so next time I will try the Length one next time but if not happy to get this one again and highly recommend it.

Love this product! It’s great to use and waterproof.

Really good waterproof Mascara. Easy to use brush. Doesn’t go clumpy.

I have tried many different brands - including ones several times the price (Chanel, YSL, Clinique, etc) and always come back to good old No 7 for my waterproof mascara. It never, ever runs or flakes, and stays good as new all day. People often ask if my eyelashes are fake, because it is so effective. Despite its staying power, it is easy to remove. Only small gripe is it does tend to dry out fairly quickly and becomes a bit clumpy and harder to apply smoothly after a few weeks, but given the price, I tend to just ditch them when they do that and start a new one. Highly recommend.