I think this gives a very gentle tan, but to be honest, if you think the Johnson's stuff smells, this one's a lot worse!!! Overall, I don't think it's worth the money, & I'll be going back to the Johnson's.

Having tried, and failed, to use this type of product successfully in the past I was rather sceptical when I tried this one. Unlike other reviewers I really like the smell of the product and was really surprised by how moisturising it is! I have dry, eczema prone skin on my legs, yet I've had no adverse reactions and my skin is really soft. Admittedly I am on the pale side, but I saw a difference in the colour of my skin after the second use. As other reviewers have said, the colour is lovely and not at all orange! I will certainly continue to use this product, as it is not only great for colour but a good moisturiser too - and that's hard to come by!!

well all is well so far i have only been using this product for two days but i have noticed a change in colour not a huge change but still it hasnt gone patchy or darker in some places the reason i bought it was because it is hypo-allergenic so it wont irritate my skin all in all im loving this product so far. ::) i would definately reccomend buying it as some products work better on some people than others

I think this gives a very gentle tan, but to be honest, if you think the Johnson's stuff smells, this one's a lot worse!!! Overall, I don't think it's worth the money, & I'll be going back to the Johnson's.

love it used for many years it’s so good so still using

I am amazed how long this product has been available, judging from the reviews. I have been self-tanning for decades and found this one about two years now. It is brilliant, a gentle natural tan, I have the light one. It's great to top up a natural tan, and ideal if I feel "pasty" in the winter. As I am over 70, it also helps to keep my skin moist and soft, especially if I gently exfoliate beforehand.

I have used this product twice and I can already see a difference. I am quite pale, but was surprised by how quickly I could see a colour. It is a nice tan colour, a little orange for my skin but it still looks natural. It came out a little patchy after the first use, but seems to have started to even out now. The smell is non-offensive. A little goes a long way & I think the bottle will last a while. The main issue I have is that it takes quite a while to soak into your skin, which is possibly the reason for the patchiness as this has appeared in skin-on-skin areas. However, I will keep using it.

I've used this for a few years now. Recently purchased a new bottle and the 'fake tan' smell is quite overwhelming. It's all I can smell throughout the day and my clothes stink. Quite unpleasant. No 7 - have you changed the ingredients recently?! Such a shame, as this WAS my go-to gradual tan. The smell is so unpleasant I'm not sure I can use it.

Have used this product for three year and it does just as it says. A natural, light tan from a lotion as easy to apply as a daily after shower moisturiser.

I have been using fake tax for years, I have pale skin with freckles and red hair so finding one that does not look weird is a challenge and I have used every single brand you can think of. Normally I use Fake Bake which i'm happy with but I wanted to go with a lighter colour for day tp day use. The No7 gradual tan was easy to use, you will need to let it dry for a bit and despite what they say on the package it does smell of developer so I would use it in the night for a stay at home pamper night shower it off in the morning. The colour for me is great no streaks and my hands do not look odd like they do with most other brands, however if your skin was a bit darker to start with you may need a couple of layers, I think 2 layers for me will give the colour I want with a top up every few days. Worth £10 for the fairer skinned.