All customer reviews

I've used this for a few years now. Recently purchased a new bottle and the 'fake tan' smell is quite overwhelming. It's all I can smell throughout the day and my clothes stink. Quite unpleasant. No 7 - have you changed the ingredients recently?! Such a shame, as this WAS my go-to gradual tan. The smell is so unpleasant I'm not sure I can use it.

Smells great for a tanning cream. Lovely natural looking tan developes over a few days. Keeps skin moistured too.

Have used this product for three year and it does just as it says. A natural, light tan from a lotion as easy to apply as a daily after shower moisturiser.

I am very pale especially my legs just use this on the bottom of my legs and arms it has taken the white glow off.

this product has great features is a very good !!!

I've tried lots of other products, and this is the best yet. No Smell, no messing around with exfoliation, lovely light colour. I currently live in Malta and I have seen the results of many "not so false tan's. This is as described gradual subtle and believable and it leaves your skin feeling really soft and hydrated. The bonus is it's also considerably cheaper than most of the others, especially the big brands.

This gradual tan does nothing to my skin at all and I'm very pale. I have continued to use it as a moisturiser and the bottle does last a while and the packaging is nice. It's a shame that it just doesn't work for me.

Easy to use and very god product recommend to my friendsij

I have been using fake tax for years, I have pale skin with freckles and red hair so finding one that does not look weird is a challenge and I have used every single brand you can think of. Normally I use Fake Bake which i'm happy with but I wanted to go with a lighter colour for day tp day use. The No7 gradual tan was easy to use, you will need to let it dry for a bit and despite what they say on the package it does smell of developer so I would use it in the night for a stay at home pamper night shower it off in the morning. The colour for me is great no streaks and my hands do not look odd like they do with most other brands, however if your skin was a bit darker to start with you may need a couple of layers, I think 2 layers for me will give the colour I want with a top up every few days. Worth £10 for the fairer skinned.

Never having used a gradual body tan before I was a little wary but I found this easy to apply and very moisturising. It gives a beautiful golden tan and I noticed a difference after only one application on my very pale skin. I would have rated this 5* but it took a little while to get used to the scent and would have preferred it to smell more like the gradual face tan which is also a top star product with SPF 15.