I received this to try out. It has been easy to apply, it feels luxurious on my skin and only takes a couple minutes to be absorbed. The overall appearance of the area around my eyes has definitely improved and the fine lines have certainly reduced. However, due to the consistency I would say it is a cream rather than a serum - in the past I have used serums from other brands which were gel-like and therefore absorbed more quickly. Also, I would prefer it to be presented in a measured pump to ensure only the correct amount is dispensed for each application as I'm a bit heavy handed with tubes! Having said all that, would I recommend this product? Yes.

I HAVE BEEN USING THIS PRODUCT EVERY NIGHT AND ALSO UNDER MY USUAL EYE CREAM IN THE MORNING. THE UNDER EYE AND LIDS SEEM TO BE A LOT SOFTER, I FIND ALSO THE LINES SEEM TO BE LESS NOTICEABLE. THE ADDED ADVANTAGE IS THAT MY FOUNDATION GLIDES ON WONDERFULLY.

This product has worked well for me. Long days and a lot of caffeine means I always have bags under my eyes and I saw results with this in just one week. Very easy to apply as well and doesn't have a funny smel to it

Very pleased with the results so far - the skin around my eyes definitely looks smoother.

i bought this product a week ago for the first time,i applied it and i instantly saw a difference on my badly puffed eyes,i apply it twice a day and it take years off my skin instantly....since i bought this i have bought 4 more on the 3 for two offer

I have used this for about 2 weeks & so far the puffiness around my eyes as started to lessen & the crows feet have faded slightly. overall with further useage I think it will help lessen the crows feet & the puffiness a lot more.it was easy to apply, very little needed under the eye,but a lttle extra on the crows feet.

I have been suffering from my first bout of Sciatica and to say I was looking tired around the eyes would be an understatement. Many sleepless nights with this condition left me with very tired puffy looking eyes.This serum arrived for me and I having been using it almost daily and am sure that it has helped reduce the puffiness around my eyes. I have a slight droop in my right eyelid and I am hoping that with a few more applications that this will also improve as stated by another reviewer. I look forward to using the serum and seeing further improvement in the texture around my eyes. The serum is very light and a pleasure to apply I have had no adverse reaction to it so would be happy to recommend.

The No7 Youthful Eye Serum goes on light, sinks straight in, no dragging the delicate under eye area. Softens the lines making my eyes look refreshed and have that wide awake look. I use this under my normal moisturiser. I would recommend this product and will continue to use it for even better results.

I am a fan of No 7. Their products continue to improve. This eye serum is that good you don't need to use an eye cream as well. If you do want to use an eye cream only a tiny amount is needed. I wake up with totally smooth eyelids. I don't have bags or dark circles. When I look in the mirror I can't believe it is my eyes I am looking at. I have to take strong medication which affects my skin. Despite this, the No7 Eye Serum still does a fantastic job. It is a good price for a product that works.

Very impressed with this product, its easy to get out the tube you only need a little bit, its consistency is easy to dot and apply to the eyes too. My under eye bags don't look as puffy and my lines and wrinkles look a bit better too. I feel better after using this product I feel that my puffiness and dark circles under my eyes are a lot better.