Save £10 + 3 for 2 on NEW Prime Forever
Save £10 + 3 for 2 on NEW Prime Forever

Did you know, visible skin ageing accelerates by up to 50% in your 30's?

But No7's Prime Forever™ Transformative Gel-Oil-Milk Cleanser prepares skin to tackle the impact of accelerated ageing factors to help preserve skin's visible prime:

  • Preps - skin looks deeply cleansed and prepped for the next step*
  • Smooths Texture - texture is refined and lines look smoothed*
  • Evens tone - skin looks brighter and less dull*
  • Hydrates - skin looks radiant and has a healthy-looking glow*

*Consumer study

Formulated with our exclusive Glaciology™, which is made up of:

  • Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
  • Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
  • Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.

Our transformative formula melts from a cushiony gel into a nourishing oil, effortlessly removing daily grime, before rinsing off as a skin-smoothing milk to wash away impurities, ready for the next step of your Prime Forever™ regime.

Our Prime Forever™ Cleanser revitalises dull, tired skin and recharges your skin's glow - cleansing whilst also leaving your skin feeling hydrated and energised, with a healthier and brighter look.* 90% said their skin felt hydrated after consistent use.**

Results & Benefits

  • DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
  • PROVEN RESULTS: 90% said their skin felt hydrated after consistent use.**
  • TRANSFORMATIVE: Cushiony gel texture which turns into a nourishing oil, and rinses off as a skin-smoothing milk.
  • INSTANT BENEFITS: Instantly removes make-up, impurities and build up.*

FORMULATED WITH:

  • Exclusive Glaciology™: Our anti-oxidant complex & our world first peptide technology.
  • Niacinamide & Glycerine: This cleanser leaves skin looking healthier, and feeling hydrated and energised.*

*Consumer study

**Consumer study on 53 users

Volume:150ml

How to use: For best results use morning and evening as part of your skincare routine.

  • Step 1: Massage Prime Forever™ Transformative Gel-Oil-Milk Cleanser onto dry or damp skin in circular motions. Rinse with warm water to reveal smooth, brighter and primed skin.
  • Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
  • Step 3: For additional moisturisation apply Prime Forever™ Weightless Moisturiser.
  • Step 4: To finish your skincare routine, use Prime Forever™ SPF50 Primer to help protect & preserve your skin.

Coco-caprylate/Caprate, Glycerin, Aqua (Water), Sucrose laurate, Sucrose stearate, Niacinamide, Tocopheryl acetate, Parfum (Fragrance), Alcohol, Tocopherol, 3-0-Ethyl ascorbic acid, Butylene glycol, Camellia sinensis leaf extract, Prunus persica (Peach) leaf extract, Dimethylmethoxy chromanol, Hydrolyzed rice protein, Pentylene glycol, Propanediol, Decyl glucoside, Pyrus malus (Apple) fruit extract, Rubus idaeus (Raspberry) fruit extract, Myrtus communis leaf extract, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95, Triacetin.

WARNING: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately.

150ml

Frequently Bought Together

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

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No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

£19.95
4.96 star rating based on 80 reviews
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No7 Prime Forever™ SPF50 Primer 50ml

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No7 Prime Forever™ SPF50 Primer 50ml

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Customer Reviews

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80 reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Glow skin

5 stars out of a maximum of 5

No words just amazing,skin it's glowing for 2 days

2026-04-24by Andreea

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Simply amazing

5 stars out of a maximum of 5

I’m so glad that this has now been launched I’ve been waiting to buy it and omg I am not disappointed!! I love it so much and im finding myself using it all the time. I also have sensitive and dry skin and this product works so well on my skin!

2026-04-23by Ems

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Skin's glow

5 stars out of a maximum of 5

Revitalises dull, tired skin and recharges your skin's glow - cleansing whilst also leaving your skin feeling hydrated and energised, with a healthier and brighter look.

2026-04-19by Eca k

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Hydrating cleanse

5 stars out of a maximum of 5

It leaves the face clean,soft and hydrated with subtle glow

2026-04-17by Ilinka

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Bought this in store, love it

5 stars out of a maximum of 5

It works well

2026-04-17by roo

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Radiant skin

5 stars out of a maximum of 5

It s a solid everyday serum, especially for those looking to maintain healthy, youthful - looking skin.

2026-04-17by Juliana

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Super

5 stars out of a maximum of 5

Lovley cleanser gel-oil from beginning after contact with water become milky. Leaving the skin glow.

2026-04-17by Ecaterina k

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The best

5 stars out of a maximum of 5

I love this cleanser,is amazing

2026-04-17by Bianca

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Love it

5 stars out of a maximum of 5

A lovely cleanser that is easy to use. Just add a bit of water and it turns into a lovely liquid that cleans skin without drying it out. My skin feels fresh and clean and ready for the day

2026-04-17by Jennie

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Best cleanser

5 stars out of a maximum of 5

The No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser is the best makeup remover and cleanser I've ever used, especially since it's unscented. It effectively removes all traces of makeup while leaving my skin feeling clean, soft, and hydrated, without any irritating fragrances, and it's super gentle on my skin

2026-04-17by T f

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