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Get 2 FREE No7 icons when you spend £60*

Did you know, visible skin ageing accelerates by up to 50% in your 30's?

But No7's Prime Forever™ Transformative Gel-Oil-Milk Cleanser prepares skin to tackle the impact of accelerated ageing factors to help preserve skin's visible prime:

  • Preps - skin looks deeply cleansed and prepped for the next step*
  • Smooths Texture - texture is refined and lines look smoothed*
  • Evens tone - skin looks brighter and less dull*
  • Hydrates - skin looks radiant and has a healthy-looking glow*

*Consumer study

Formulated with our exclusive Glaciology™, which is made up of:

  • Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
  • Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
  • Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.

Our transformative formula melts from a cushiony gel into a nourishing oil, effortlessly removing daily grime, before rinsing off as a skin-smoothing milk to wash away impurities, ready for the next step of your Prime Forever™ regime.

Our Prime Forever™ Cleanser revitalises dull, tired skin and recharges your skin's glow - cleansing whilst also leaving your skin feeling hydrated and energised, with a healthier and brighter look.* 90% said their skin felt hydrated after consistent use.**

Results & Benefits

  • DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
  • PROVEN RESULTS: 90% said their skin felt hydrated after consistent use.**
  • TRANSFORMATIVE: Cushiony gel texture which turns into a nourishing oil, and rinses off as a skin-smoothing milk.
  • INSTANT BENEFITS: Instantly removes make-up, impurities and build up.*

FORMULATED WITH:

  • Exclusive Glaciology™: Our anti-oxidant complex & our world first peptide technology.
  • Niacinamide & Glycerine: This cleanser leaves skin looking healthier, and feeling hydrated and energised.*

*Consumer study

**Consumer study on 53 users

Volume:150ml

How to use: For best results use morning and evening as part of your skincare routine.

  • Step 1: Massage Prime Forever™ Transformative Gel-Oil-Milk Cleanser onto dry or damp skin in circular motions. Rinse with warm water to reveal smooth, brighter and primed skin.
  • Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
  • Step 3: For additional moisturisation apply Prime Forever™ Weightless Moisturiser.
  • Step 4: To finish your skincare routine, use Prime Forever™ SPF50 Primer to help protect & preserve your skin.

Coco-caprylate/Caprate, Glycerin, Aqua (Water), Sucrose laurate, Sucrose stearate, Niacinamide, Tocopheryl acetate, Parfum (Fragrance), Alcohol, Tocopherol, 3-0-Ethyl ascorbic acid, Butylene glycol, Camellia sinensis leaf extract, Prunus persica (Peach) leaf extract, Dimethylmethoxy chromanol, Hydrolyzed rice protein, Pentylene glycol, Propanediol, Decyl glucoside, Pyrus malus (Apple) fruit extract, Rubus idaeus (Raspberry) fruit extract, Myrtus communis leaf extract, Sodium benzoate, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95, Triacetin.

WARNING: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately.

150ml

Frequently Bought Together

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

This item

No7 Prime Forever™ Transformative Gel-Oil-Milk Cleanser 150ml

£11.97
£19.95Save £7.98
4.97 star rating based on 95 reviews
+
No7 Prime Forever™ Preservation Serum

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No7 Prime Forever™ Preservation Serum 30ml

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Size:
Total Price:£34.74
Add both to basket

Customer Reviews

4.97 stars out of a maximum of 5
95 reviews
92 reviewers rated 5 stars
3 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Great cleanser

5 stars out of a maximum of 5

Love this cleanser! Love the texture, love the amazing feeling afterwards, skin feels so fresh and clean. Doesn't dry out the skin.

2026-09-24 by Chamomile

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Lovely texture

5 stars out of a maximum of 5

I'm in love ..I just like it..oily texture, in contact with water milky..glowing skin ..I don't expect nothing more.The best

2026-08-03 by Lucy

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Obsessed

5 stars out of a maximum of 5

The best from this range. Skin is left soft and glowy which i am obsessed with

2026-06-26 by Beauty

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love

5 stars out of a maximum of 5

Love love love this product. Skin is left feeling hydrated and gloss which I absolutely LOVE!!

2026-06-26 by Beauty

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Soft & Hydrating Cleanser

5 stars out of a maximum of 5

Gentle yet effective, this cleanser melts from gel to oil to milk, removing makeup and impurities without stripping the skin. It leaves the face feeling clean, soft, and hydrated, with a subtle glow.

2026-06-24 by Adnana

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Cleanser!

5 stars out of a maximum of 5

What a cleanser! Leaves my skin feeling soft and beautiful 🤩 very happy with this product

2026-06-23 by Ellie**Verified Purchase**

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So lovely

5 stars out of a maximum of 5

So gentle and good, I highly recommend 💕

2026-06-06 by Fayyyy

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The best cleanser ever!

5 stars out of a maximum of 5

What a product honestly my skin feels so fresh and clean instantly after using this especially after wearing makeup.

2026-06-01 by Emj

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Amazing product

5 stars out of a maximum of 5

Amazing product

2026-05-28 by no7fan2

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Love love love

5 stars out of a maximum of 5

I love this cleanser! It’s easy to use, gentle on skin and refreshing

2026-05-28 by Mrsjennings0708**Verified Purchase**

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