Did you know, visible skin ageing accelerates by up to 50% in your 30's?
But No7 Prime Forever™ Preservation Serum makes it possible to significantly reduce skin ageing activity*, helping preserve skin in its visible prime when used alongside our SPF50 Primer.
Powered by our exclusive Glaciology™, which is formulated with:
- Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
- Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
- Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.
Our Prime Forever™ Preservation Serum reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.
Clinically proven. Our Prime Forever™ Preservation Serum also visibly improves the quality and texture of your skin.^
100 hours of hydration. Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly skin looks brighter and more luminous.†
"My skin has never felt this good before. My skin feels refreshed, hydrated and luxuriously soft to touch." - Jahnabi, Berkshire±
*From Antioxidant protection against surface oxidative stress
^Consumer Study assessing the appearance of dullness, uneven texture and tone
† Consumer Study
±Received a free sample of the product
Results & Benefits
- WITHIN MINUTES: Reduces skin ageing activity*
- WITHIN A DAY: Preserves skin for 24 hours from the moment of application**
- PROVEN RESULTS ±±: 91% said it gave their skin a healthy-looking glow. 90% said their skin felt healthier.
- DERMATOLOGICALLY APPROVED and suitable for all skin types, including sensitive skin.
- PROVEN HYDRATION: 100hrs of moisturisation.
- LIGHTWEIGHT TEXTURE: Fast absorbing, satin-like texture.
FORMULATED WITH:
- Exclusive Glaciology™: Our [patent pending] antioxidant complex and our world first peptide technology. This serum helps support skin's self-protection against accelerated visible ageing.
- Niacinamide: Helps support skin's moisture barrier for a smoother, brighter complexion.
- Hyaluronic Acid††: Delivers hydration for plump and smooth looking skin.
*From Antioxidant protection against surface oxidative stress
**Reduction in surface oxidative stress from antioxidant protection
±±Consumer study on 113 women/users
††Derivative of
How to use: For best results use morning and evening, applying evenly over your face and neck
- Step 1: Cleanse your face with Prime Forever™ Transformative Gel-Oil-Milk Cleanser.
- Step 2: Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
- Step 3: For additional moisturisation apply Prime Forever™ Weightless Moisturiser
- Step 4: To finish your skincare routine, use Prime Forever™ SPF50 Primer to protect & preserve your skin.
Aqua (Water), Butylene glycol, Pentylene glycol, Glycerin, Niacinamide, Isoamyl laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl acetate, Silica, Ammonium acryloyldimethyltaurate/VP copolymer, Xanthan gum, Propanediol, Hydrolyzed rice protein, Sodium hyaluronate, Parfum (Fragrance), Citric acid, Tetrasodium glutamate diacetate, Ascorbyl glucoside, Decyl glucoside, T-butyl alcohol, Myrtus communis leaf extract, Potassium hydroxide, Camellia japonica flower extract, Sodium benzoate, Dimethylmethoxy chromanol, Palmitoyl tetrapeptide-94, Palmitoyl tetrapeptide-95, Tocopherol.
WARNING: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately.
No7 Prime Forever™ Preservation Serum 30ml
Our most advanced serum to date, created to help preserve skin's visible prime
Quantity:
Save £10 + 3 for 2
Save £10 + 3 for 2 (cheapest item free) on our new Prime Forever collection. Discount will be automatically applied at basket. Excludes bundles. These promotions cannot be used in conjunction with any other offer and is subject to availability while stocks last. Valid from 8th April until 5th May 2026 on No7beauty.co.uk only. We reserve the right to amend or withdraw the promotion at any time, including before the advertised end date, in the event of unforeseen circumstances or where it cannot be administered as planned.
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No7 Prime Forever™ Preservation Serum 30ml
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
This is amazing. My skin feels so hydrated and is glowing. I’m sure it’s going to help with anti aging
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I absolute love this! It sits so nicely under my makeup
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I’ve been loving this serum so far! The texture is super lightweight and absorbs really quickly into the skin without feeling sticky. It gives such a nice boost of hydration and leaves my skin feeling soft and fresh. Also, the packaging is absolutely gorgeous – it feels really luxe on my skincare shelf.
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I love this serum, it looks healthier, more glowy, plump and protected
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Makes skin feel plump and hydrated
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This is a really lovely serum that has helped massively without breakouts and has given cheese overall a much nicer complextion. Its also really hydrating.
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healthy-looking glow, plump and smooth looking skin.
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Sonim loving this serum as it soaks in so well with no stickyness and its the perfect addition to your new future routine
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Loved the formula so hydrating and skins feels so nice
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No. 7 Prime Forever™ Serum is a pleasant, basic treatment without high expectations: its light texture absorbs quickly, leaves no stickiness, and leaves skin looking fresher and smoother after just a few uses. Makeup goes on smoothly, and with regular use, your skin tone looks more even and well-groomed. However, don't expect a pronounced anti-aging effect. Deep wrinkles aren't eliminated, and the results are rather subtle and gradual. The downsides include the price and the lack of a pronounced "wow" effect. Overall, it's a good option for maintaining your skin without unnecessary complications.
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