All customer reviews

It's so light and hydrating on the skin love it 🙌

This serum is so lovely and lightweight on my skin! It absorbs so quickly and I've noticed a difference straight away. My skin feels rejuvenated. I have sensitive skin too bit this didnt irritate it at all!

I am so impressed with this product. Great price and feels incredible. I've been looking for a good, quality product that actually makes a difference and I have found it!

I love this product it’s so light , smells fresh and feels like summer ! This product is my absolutely fave !

Fantastic serum. Really does work. Reverses the effects of time. Reduces fine lines. Makes skin appear radiant.

The No7 Prime Forever™ Preservation Serum feels lightweight and absorbs quickly without any stickiness. My skin feels more hydrated and looks a bit smoother and brighter with regular use. It works well under moisturiser and SPF, making it easy to add to a daily routine. Overall, a solid everyday serum, though the results are gradual rather than instant.

The best serum i’ve ever used! feels so smoothing on your face, feels amazing and the effects are fab!

The prime forever serum is incredible teh product is super hydrating and glides on the skin

Lovely serum which is so light and hydrating.

I have recently been using the prime forever spf 50 primer under my makeup, and what a game changer! It leaves no white cast considering it is spf, and sits so perfectly under makeup!