I have been using this product for the last month or so, and to be honest, I don't see any difference. The texture is lovely, but it does take a while to absorb , and goes a bit tacky if you try to put anything over it when its not completely soaked in. I can't say its not doing anything, but if it is, I can't see.

What is an amazing formula. I am really impressed how quickly it minimised my deep wrinkles within a week. And I was so delighted that I ordered 3 of them online in offer. I am 43 and using No 7 skincare day and night regime since 2 years. Couldn’t say a massive change with that but real miracle happened when I start using this No 7 Laboratories Line Correcting Serum 25ml. Even its not been a week completely and I have noticed a clear difference on my neck circles of wrinkles. My deep laugh lines are also improving. Very gentle creamy texture somehow feel bit sticky but skin smooth as I use my No 7 serum and moisturiser. I am really happy with this formula and will buy again in offer. I will recommend this to everyone.

This will definitely minimise your lines but it will not do what Botox does so it’s not fair to compare the two , it’s a really good alternative to Botox and great value when on offer !

Bought this on offer then kept buying it as it works so well. My lines are definitely less noticeable and less defined, it really has made a difference. Give it a try .

I really love this serum, it leaves my face super soft and, whilst normally skeptical, I do feel that it brings a clear improvement to my lines and wrinkles!! Really pleased I gave it a try

I've been using this for 3 weeks, and love it, i can see a big difference in my lines already especially on my forehead and crows feet, I definitely would recommend this

I bought this and so far I feel its the best product I have had from No.7 okay its not eradicated fine lines , but I didnt expect it would, but it has improved them a lot

really good stuff bought on here then else where for 20

I purchased this about 2 weeks ago, hoping that in time I would see a noticeable difference. I wasn't expecting it to work so well or so quickly! My expression lines on my forehead have disappeared, as has the deep frown line that I had between my brows. I only had slight lines around my eyes, but applied the serum there too, and the lines have also vanished! I apply a tiny amount to the tip of my finger, and gently massage into the line areas in small circular motions (to help my skin absorb the serum more effectively). You only need to apply a small amount each time as directed, so a bottle will last a while. And when that day comes, I will definitely be buying more!! Oh and I have oily/combination skin, if that is any relevance. Thank you No7!!

Have read the one star reviews and have to agree with them. Used the product twice a day until used up - no difference whatsoever to the deep lines on face - didn't even improve the fine lines. What age group is product tested on???