This will definitely minimise your lines but it will not do what Botox does so it’s not fair to compare the two , it’s a really good alternative to Botox and great value when on offer !

I really love this serum, it leaves my face super soft and, whilst normally skeptical, I do feel that it brings a clear improvement to my lines and wrinkles!! Really pleased I gave it a try

I've been using this for 3 weeks, and love it, i can see a big difference in my lines already especially on my forehead and crows feet, I definitely would recommend this

I bought this and so far I feel its the best product I have had from No.7 okay its not eradicated fine lines , but I didnt expect it would, but it has improved them a lot

really good stuff bought on here then else where for 20

I purchased this about 2 weeks ago, hoping that in time I would see a noticeable difference. I wasn't expecting it to work so well or so quickly! My expression lines on my forehead have disappeared, as has the deep frown line that I had between my brows. I only had slight lines around my eyes, but applied the serum there too, and the lines have also vanished! I apply a tiny amount to the tip of my finger, and gently massage into the line areas in small circular motions (to help my skin absorb the serum more effectively). You only need to apply a small amount each time as directed, so a bottle will last a while. And when that day comes, I will definitely be buying more!! Oh and I have oily/combination skin, if that is any relevance. Thank you No7!!

Have read the one star reviews and have to agree with them. Used the product twice a day until used up - no difference whatsoever to the deep lines on face - didn't even improve the fine lines. What age group is product tested on???

I got a sample of this in my No7 advent calendar and was skeptical about it's claims at first. I was wrong, this is the first product that I've used that's made a difference to the lines and crepiness around my eyes and in such a short space of time. I would have given 5 stars,but took one off as it's so expensive for such a small amount.

I used this for a couple of months and saw absolutely no difference

I have been using the 15ml no7 line correcting booster serum for a couple of years now, and do love the product, however, having recently purchased the new £50 25ml tube I am so disappointed with the packaging! It's a normal tube, not a pump dispenser, so not only can you not see exactly how much you have left at any point, there will obviously be some wastage of the product as a tube can never be fully emptied, unlike a pump dispenser. For £50 I find the presentation of the product totally insulting to your loyal customers. I will only buy the original 15ml pump dispensers in future, so please don't change them into inferior tubes!