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We’re in the process of updating all our packaging to create a new look and feel for No7 cosmetics. The packaging you receive may vary, but rest assured the products you’ve come to love will remain the same, giving you the best results.
Treat lashes to ultimate lift and hold with our No7 Dramatic Lift Mascara. Inspired by haircare, and expertly formulated with flexible polymers and keratin, Dramatic Lift Mascara helps to boost your lashes from root to tip, using a specially designed curved styling brush to capture all lashes and push them upwards. Proven to lift lashes by 70%, your statement lashes will hold – without that heavy feeling.
Great for:
- Lifting lashes by up to 70%, leaving you with weightless volume, hold and a wide-awake look.
- Suitable for sensitive skin.
Why you love it:
86% agreed the product visibly builds lashes*
90% agreed the brush helps to lift each individual lash*
88% agreed it gave weightless feeling volume*
*consumer testing on 111 respondents
Ace your regime in 2 steps:
A dramatic finishing touch to any No7 make-up look, our No7 Dramatic Lift Mascara can be used as part of a 2-step regime.
Step 1: First prep your lashes with a lash serum such as the No7 Lash Impact Lash Serum for a nourishing base. Alternatively, you can prep lashes by adding a primer, such as the 4-in-1 No7 Lash Impact Primer to help define.
Step 2: Add a slick of the No7 Dramatic Lift Mascara, massaging the brush at the roots of your lashes and zig zag up to the tips for fluttery long lashes.
BLACK: Aqua (Water), Cera alba (Beeswax), Paraffin, Acrylates copolymer, Glyceryl stearate, Butylene glycol, Copernicia cerifera (Carnauba) wax, Tapioca starch, Stearic acid, Palmitic acid, HDI/trimethylol hexyllactone cross polymer, Triethanolamine, Phenoxyethanol, VP/hexadecene copolymer, Tocopheryl acetate, Nylon-12, Methylparaben, Aminomethyl propanol, Xanthan gum, Hydroxyethylcellulose, Sodium laureth sulfate, Ethylparaben, Panthenol, Hydrolyzed keratin, Caprylyl glycol, Silica, C11-15 pareth-7, Potassium sorbate, Sorbic acid, CI 77499 (Iron oxides).
BROWN: Aqua (Water), Cera alba (Beeswax), Paraffin, Acrylates copolymer, Glyceryl stearate, Butylene glycol, Copernicia cerifera (Carnauba) wax, Tapioca starch, Stearic acid, Palmitic acid, HDI/trimethylol hexyllactone cross polymer, Triethanolamine, Phenoxyethanol, VP/hexadecene copolymer, Tocopheryl acetate, Nylon-12, Methylparaben, Aminomethyl propanol, Xanthan gum, Hydroxyethylcellulose, Sodium laureth sulfate, Ethylparaben, Panthenol, Hydrolyzed keratin, Caprylyl glycol, Silica, C11-15 pareth-7, Potassium sorbate, Sorbic acid, CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides).
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We’re in the process of updating all our packaging to create a new look and feel for No7 cosmetics. The packaging you receive may vary, but rest assured the products you’ve come to love will remain the same, giving you the best results.
Treat lashes to ultimate lift and hold with our No7 Dramatic Lift Mascara. Inspired by haircare, and expertly formulated with flexible polymers and keratin, Dramatic Lift Mascara helps to boost your lashes from root to tip, using a specially designed curved styling brush to capture all lashes and push them upwards. Proven to lift lashes by 70%, your statement lashes will hold – without that heavy feeling.
Great for:
- Lifting lashes by up to 70%, leaving you with weightless volume, hold and a wide-awake look.
- Suitable for sensitive skin.
Why you love it:
86% agreed the product visibly builds lashes*
90% agreed the brush helps to lift each individual lash*
88% agreed it gave weightless feeling volume*
*consumer testing on 111 respondents
Ace your regime in 2 steps:
A dramatic finishing touch to any No7 make-up look, our No7 Dramatic Lift Mascara can be used as part of a 2-step regime.
Step 1: First prep your lashes with a lash serum such as the No7 Lash Impact Lash Serum for a nourishing base. Alternatively, you can prep lashes by adding a primer, such as the 4-in-1 No7 Lash Impact Primer to help define.
Step 2: Add a slick of the No7 Dramatic Lift Mascara, massaging the brush at the roots of your lashes and zig zag up to the tips for fluttery long lashes.
BLACK: Aqua (Water), Cera alba (Beeswax), Paraffin, Acrylates copolymer, Glyceryl stearate, Butylene glycol, Copernicia cerifera (Carnauba) wax, Tapioca starch, Stearic acid, Palmitic acid, HDI/trimethylol hexyllactone cross polymer, Triethanolamine, Phenoxyethanol, VP/hexadecene copolymer, Tocopheryl acetate, Nylon-12, Methylparaben, Aminomethyl propanol, Xanthan gum, Hydroxyethylcellulose, Sodium laureth sulfate, Ethylparaben, Panthenol, Hydrolyzed keratin, Caprylyl glycol, Silica, C11-15 pareth-7, Potassium sorbate, Sorbic acid, CI 77499 (Iron oxides).
BROWN: Aqua (Water), Cera alba (Beeswax), Paraffin, Acrylates copolymer, Glyceryl stearate, Butylene glycol, Copernicia cerifera (Carnauba) wax, Tapioca starch, Stearic acid, Palmitic acid, HDI/trimethylol hexyllactone cross polymer, Triethanolamine, Phenoxyethanol, VP/hexadecene copolymer, Tocopheryl acetate, Nylon-12, Methylparaben, Aminomethyl propanol, Xanthan gum, Hydroxyethylcellulose, Sodium laureth sulfate, Ethylparaben, Panthenol, Hydrolyzed keratin, Caprylyl glycol, Silica, C11-15 pareth-7, Potassium sorbate, Sorbic acid, CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides).
Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of No7.
Revamp disappointing
I’ve been a fan of this mascara forever but like all things why change something that already worked. Cheap plasticy look with a cardboard box as well now -Why double package? Not as nice to hold -looks dull and drab. Whoever decided on this re-work should have asked the customers who bought it! Disappointing
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Look more awake at end of day
I can definitely see an improvement in later afternoon. Doesn't flake / smudge. Is it going to change my life? Probably not. But it's better than others I've tried
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Where is the dramatic lift
This is a good average, day mascara but I didn't get any dramatic lift and by the end of the day it did't look like I was even wearing mascara!
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Favourite Mascara Ever!!!
I was recommended this mascara by a customer and I’ve fallen in love ever since! Beautiful mascara, lengthens and lifts my eyelashes
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All round amazing!
Best mascara I've used to date, very god at lengthening lashes and curls them too. I have repurchased many times because I was so happy with it. Best No7 mascara. Will continue to use for the foreseeable future.
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the best mascara
I have rebought this product 3 times its amazing! You can build it up but its a perfect everyday mascara! I love all n07 mascaras ive tried but this is the best and way better than other drugstore brands.
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Sj57
Yet another No7 Mascara that I found to be very dry and flakey. After wearing for a couple of hours, I found that it had flaked all over my face and due to it being dry and flakey would irritate my eyes. Not great when you wear contact lens. I found other brands for a third of the price that are a better quality.
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Not my favourite personally
Personally I like my mascara to separate, add volume and length, and to keep my lashes lifted. This one claims to add drama and lift, which I don’t agree with at all. I use this mainly for work because it does the job of a mascara but personally doesn’t do anything amazing for my lashes. Just doesn’t work for me!
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favourite mascara
Ive been buying this mascara for years now as other brands haven't been the same, even though its not waterproof its the only mascara that has stayed on. I prefer not to remove my makeup before going in the sea or doing water sports so this is a great mascara for me.
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My favourite mascara
This is the first mascara I ever owned many years ago and I’ve been obsessed ever since and repurchased many times. It gives excellent results and lengthens my lashes and provides great results that last all day.
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