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  • Flawless, natural finish foundation,
  • Lasts all day long with up to 24-hour super stay power,
  • Formulated with medium coverage,
  • Feels comfortable and lightweight,
  • 24-hour long-lasting wear that stays put through activity, humidity, and rain.

SKIN VISIBLY FRESH & RADIANT IN AN INSTANT BARE SKIN LOOKS EVEN BETTEROVER TIME

Frequently Bought Together

Stay Perfect Foundation

This item

No7 Stay Perfect™ Foundation Sepia 400W

£10.17
£16.95Save £6.78
3.86 star rating based on 1026 reviews
+
Stay Perfect Concealer 4.5g

Recommended Item

No7 Stay Perfect™ Concealer Umber 190N

£4.98
£9.95Save £4.97
Total Price:£15.15
Add both to basket

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

PLEASE bring back the old formulation!

1 stars out of a maximum of 5

I have to be very careful what I use on my skin as I have Rosacea and near my eyes as I get Blepharitis and they are extremely sensitive. The original No7 StayPerfect foundation with SPF15 was literally perfect for me - great colour, coverage and always felt comfortable with the knowledge that I was protecting my skin from the sun with the SPF which I also have to be careful about as i can react to this too. I was a loyal customer of No7 and used this for many, many years without any problems. The new formulation with increased SPF makes my skin itch and sting unbearably within half an hour of application!! I had to remove it all and my skin was still hot/red for several hours after. Absolutely gutted!! Why change such an amazing formulation?! I am really struggling to find a replacement which is anywhere near as good or that my skin is happy with. It is making me feel really down. I just want to feel like myself again! PLEASE bring back the old formulation like you did with the Beautifully Matte foundation No7!!! I am literally begging you :(

2022-12-15by Tracey

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Formula change

1 stars out of a maximum of 5

Have been using this foundation for years but unfortunately the formula has changed and the foundation now appears to sink into any lines on your face and just sits on your skin. I’ve been using this new formula for the last month and fine lines are far more pronounced and have been noticed by several people!  Really disappointing as now will need to look for a new foundation. 

2023-01-14by Jan

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Stay perfect foundation

4 stars out of a maximum of 5

Over the years I've tried a lot of foundations, expensive ones to cheap, this is one of the better ones. It does exactly what it says, it lasts. I have combination skin so struggle finding products that stay put on my t-zone, this does it well especially if my skin has been primed properly too. It blends beautifully and is buildable if you need more coverage. Definitely a staple in my makeup bag.

2023-04-28by karen

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Gave me breakout

1 stars out of a maximum of 5

This product has changed and its given me a breakout.. Bring the old hypoallergenic formula back!!!!!

2022-10-08by Farjana

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Excellent foundation

5 stars out of a maximum of 5

I really am impressed with this foundation. It looks good all day and doesn't crease or go dry and flakey. It has a flawless appearance and I've not gone oily or shiny like I used to with the foundation I was previously using.

2022-05-02by Emma

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Should be named stay oily

1 stars out of a maximum of 5

I really like no7 foundations. I Ve got sensitive oily skin but most foundations are ok for me. I Ve already used stay perfect but this formula is a mistake. Foundation has a constincency of heavy cream for very dry skin so your skin looks oily straight after application. I do not recommend for oily skin, may work with very dry skin:( i wish I could spend these money on protect and perfect foundation:(

2022-03-04by Karolina**Verified Purchase**

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This is my second purchase!

5 stars out of a maximum of 5

I love this foundation! I've been using it for quite a while and this is my second purchase. Great texture and no reaction to my rosacea skin. Highly recommend it anyone who'd like a smooth and flawless look!

2026-03-11by Anna G**Verified Purchase**

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Glowy, hydrated skin

5 stars out of a maximum of 5

I love the finish of this foundation. It is glowy, yet stays on until the end of the day. Medium coverage, which I perfect for me because you cannot feel it on your skin, but it covers your imperfections.

2026-03-09by CTown**Verified Purchase**

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Radiant, smooth skin with every application ✨

5 stars out of a maximum of 5

I tried the No7 Lift & Luminate Triple Action Serum Foundation and I really like how lightweight and comfortable it feels on the skin. It gives a natural radiant finish with medium coverage and helps blur the look of fine lines. My complexion looks smoother, brighter and healthy throughout the day.

2026-03-07by Roxyta

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The best foundation

5 stars out of a maximum of 5

I’ve used this product for years and highly recommend it to all that ask. A great price, excellent product and does everything I need .

2026-03-07by Hannah

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