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All customer reviews


Customer Reviews

4.93 stars out of a maximum of 5
176 reviews
164 reviewers rated 5 stars
12 reviewers rated 4 stars
0 reviewers rated 3 stars
0 reviewers rated 2 stars
0 reviewers rated 1 stars

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Lightweight and Luxurious

5 stars out of a maximum of 5

This serum is the one!! I love a serum but I'm put off by them when they're too thick, tacky and don't sink it quickly. Well prime forever doesn't have any of those issues. Its so lightweight and unscented. It doesn't irritate my skin at all and leaves it hydrated and ready for the next product. Love it.

2026-04-13 by Rosie

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Highly recommend

5 stars out of a maximum of 5

This product left my face feeling so soft and hydrated

2026-04-13 by Sarah h

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Lovely serum

5 stars out of a maximum of 5

Very hydrating and wears perfectly under makeup!

2026-04-13 by Jmusa06

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Beautiful texture

5 stars out of a maximum of 5

This product has an amazingly beautiful texture. Non sticky and you only need a little bit.

2026-04-13 by P

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Can’t recommend enough!

5 stars out of a maximum of 5

Been using for the last few days and could not recommend enough! My skin feels clean and hydrated.

2026-04-13 by Chloe

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Lovely serum

5 stars out of a maximum of 5

I have been using this serum for the past few days, it’s so lovely on the skin. My skin feels hydrated for longer, the serum is lightweight and non greasy! I look forward to continuing my skincare journey using it!

2026-04-13 by Missecbeauty**Verified Purchase**

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A great feeling

5 stars out of a maximum of 5

When trying this product it is such a lovely soft feeling when putting onto your skin. Sinks into the skin well without a tacky feeling as well. It smells really nice with a slight scent to it.

2026-04-13 by Natalya H

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This primer is amazing

5 stars out of a maximum of 5

This primer is light weight but makes the skin smoothing and hydrating, it’s also has spf!

2026-04-13 by Caitriona

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A great daily serum!

5 stars out of a maximum of 5

I love this serum and I’m very pleased to add it to my skincare routine. I wanted a serum I can use everyday that’s lightweight, sinks in quickly and leaves my skin hydrated. This serum is perfect!

2026-04-13 by Beth Louise**Verified Purchase**

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This is soo good!!

4 stars out of a maximum of 5

I loved this line, this serum is so hydrating and lightweight. I’ve seen results quickly and definitely something to try for sensitive skin too. The only missing star is it has a slight sticky consistency, otherwise would repurchase!

2026-04-13 by Ninan

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No7 Prime Forever™ Preservation Serum

No7 Prime Forever™ Preservation Serum 30ml

£26.57
Size:

Quantity:

In stock | Usually dispatched within 24 hours